Friday, October 13, 2017

4 Things to Avoid When Joining Direct Sales Business

There's a lot of incorrect info on direct sales, network marketing online. And the negative views always outweigh the positives. Although there are legitimate concerns with some recruiting tactics used by consultants/distributors. With that, I want to highlight a few things to avoid if you're considering a direct sales business.

The only thing you need

You can save your money and skip the add-on products, if any. The only thing you need and is required to join a direct sales company is purchasing a business/start up kit. You don't need to buy extra inventory if someone says you can be guaranteed a certain position or somehow by spending more money it's a fast tract to success. The only fast tract to success is YOU and what you're willing to do to build your business.

You really don't need a lot of money to join a direct sales business. The only reason someone would choose to buy additional products or choose an add-on option is because they might want more products to showcase. And if they can afford to do so but it's never required by your company except for the business kit.

There might be other expenses such as monthly newsletters (optional), additional catalogs so you can showcase your business, monthly website fee to sell your products (many are free), mailing costs if you're sending samples, but these are considered small business expenses.

Make money first

You want to be earning money first. I know some will say you need to spend money because it's a business but it's not a regular business. You don't have leases to pay and other high expenses. If you're getting started you won't be spending much besides the basics mentioned above.

Once you start making money or if you have money than by all means invest in marketing. But I don't like seeing people getting into debt because someone influenced them to spend money in order to be successful.

Abundance of free resources

If you need to learn marketing skills or general business skills, your company offers lots of free training and support. Your leader is also available and happy to help with whatever you need. They want you to succeed! There's an abundance of resources at your fingertips.

You can find any "how to" topic on YouTube and Google. There's so much free content so there's no need to spend money on marketing techniques and other high costs marketing methods when the basics you need are free. If you're willing to put in the hours to learn new skills you'll find them.

Skip the conference 

Skip the conference unless you have the money to spend on attending and the time. It can be costly for the conference fee, hotel, and travel expenses. I've attended many over the years and they're fantastic but I would never encourage anyone to spend money they don't have to attend. That doesn't mean it's not worth it because you learn a lot, the connection you make with your company, team and colleagues can be invaluable but think of it as an investment.

If you're taking actions after the conference to grow your business than it's well worth the investment.

As always, would love to hear your thoughts.

'til next time, keep on direct selling.


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