Friday, August 11, 2017

Direct Sales: Should You Offer the Business Opportunity?

In the direct sales business, offering the business opportunity to every prospect is the best way to grow your business, in addition to selling products. Keep in mind offering the business opportunity from a direct sales company isn't quite the same as a regular business. First, the cost to start a home-based business with a direct sales company is so small. It's typically $99 or less depending on the company and the current promotions. It's a tiny fraction of a regular business or a franchise and not to mention all the paperwork involved in a regular business. 

With a reasonable start up cost from a direct sales company, it's one of the reasons why I'm a fan of offering the business to every prospect. Here are a few of the benefits to your prospect: 

#1 Kit value

I've often written about the value of the business kit. Nearly all of them offer more products than what you pay for the kit price. One example, a $99 business kit comes with $900 in products and business material is a tremendous value. Some companies offer more, some less. If you have a prospect that has sampled your products, love them, and thinking about becoming a customer, that's a great time to share the benefits of the business opportunity.

#2 Shop at a discount

Direct sales leaders know that having people sign up as a consultant just for the product discount isn't unusual in this business. Being a kitnapper is one way for people to join a company for the products discounts. These are people with little or zero interest in pursuing the business. I was one of them. With some companies this might not be allowed or might not even make sense so please check with the person who introduces you to the company before hand and do your diligence. 

#3 Timing

They say timing is everything in life. Sometimes those kitnappers, people who initially joined for the product discounts, could end up as a business builder. I've heard stories of women saying they decided to do the business later on because their kids were in school, or they had more time, or they wanted extra money, etc. There are many reasons why someone wants to do the business but may not initially had set out to do the business at first.

#4 Don't pre-judge

It's important to pre-screen your prospect but in my experience pre- judging whether someone will be successful in direct sales isn't always accurate for the reasons I stated above. Because there are so many reasons why people join a direct sales company. Joining for the kit value is just one of many. So when it comes to prospecting, keep an open mind. 

My philosophy is to always welcome everyone. Whether they're joining for the product discounts, buy one or two items, or serious about building a business. Whatever their reasons may be, I'm going to do my part and share with them the benefits of my company's business opportunity, and let them decide.

As always, I'd love to hear what you think.

Best,

Janette

No comments: