Wednesday, August 2, 2017

3 Common Objections in Your Party Plan Business

The number one challenge I hear from direct sales consultants is how hard it is to build a team. There are so many ways to build your party plan team. The key is finding what produces the best results and keep building on it. If you're blogging commit to posting as many articles a week as you're able to and stick with it. That's how I was fortunate enough to build a large team with my previous company.

Here are a few common objections from party plan consultants and how to work through them.

#1 The products are too expensive

Whenever you hear this objection, it's normal to be a bit defensive and want to explain away why you might disagree with your prospect. You may be passionate about your company's products but keep in mind your prospect isn't.

Instead of focusing on price points, ask questions to further gauge your prospect's interest, such as what attracted you to the company? What are some products that interest you most?

I've connected with people that initially said the products were a bit pricey but ended up buying the products because the ingredients were important to them. But they didn't know that until we discussed what they were looking for in their beauty products.

#2 I don't want to bother my friends and family

I don't either and I'm sure most don't. That's why I decided early on that there's a whole country full of people that may be interested in my company's products or business. It was a matter of finding the marketing vehicles to get my business out there.

Nearly all party plan companies teach new consultants the tried and true method of contacting people you know. That's fine if you do it the right way. Think of it as if you're opening a new restaurant. You'd let your friends know but you wouldn't call them all the time to tell them to eat at your restaurant. You'd have other promotions/marketing methods otherwise you'd be out of business relying on your friends alone. If you approach your party plan business similarly you'll conditioned yourself to think like a solo business owner and figure out ways to build your business beyond friends and family.

#3 I don't like doing parties

Parties can be a lot of fun. It depends on the hostess, consultant, and camaraderie of the group. I've been to okay ones and I've been to fantastic ones with a bubbly hostess, fun people at the party, food, wine. The hardest part is getting someone to host with enthusiasm because everyone's busy. 


If parties aren't for you, how about catalog orders or online parties with someone you know?

Bottom line is trying to convince your prospect to join your company or hosting parties can be frustrating for you and her. Overcoming objections is just part of the business and knowing this before you join a party plan business goes a long way in managing your expectations.


As always, would love to hear your thoughts and feedback.

Best,

Janette

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