Wednesday, September 20, 2017

Direct Selling- Less Expensive Products Easier to Sell?

I had a recent prospect tell me she loved the samples from my direct selling company but felt the products are a bit high for her and the people she knows in her area. It's a valid point because there's a comfort price point for everyone. There's a market for every customer. She was considering another company offering less expensive products and asked me if I thought it would be easier to sell. If you get this objection from a potential prospect who wants to join your company what's the best way to handle this?

When it comes to selling products, competing on price alone is always tough for an independent consultant because there are other places people can go and buy products. You'll find inexpensive products just about anywhere. Direct selling isn't necessarily about competing for the lowest price because it's not a traditional retail store or discount store. Direct selling companies offer two things that's unique from regular stores - for customers and the business opportunity for those customers, if they choose to do so. Use and sell what you love.

With this in mind, whether you choose to join a company that offers inexpensive products or not isn't the most important factor. The most important factor is your willingness to grow your business by marketing your products to more people. Reach and expand beyond your friends and people you know in your local area. There will be people who will only spend x amount on certain products and convincing them to spend more isn't the best use of your time. You can spend that time marketing your products to people that want and will pay for what you're offering.

Also, keep in mind that what's expensive to one person might not be to another. Focus on offering value and the benefits your products deliver and the awesome service you're giving to your customers. In today's conscious business mentality people care about where they buy their products and want to partner with companies that are either sustainable, green, fair trade, and so forth. Know what people care about and tap into that mindset.

The idea of debating whether it's easier to sell inexpensive products or not isn't straight forward. If you're considering joining a direct selling company and thinking that less expensive products might be easier to sell, that might not always be the case for long term success. It depends on what type of products you're selling. I've bought inexpensive jewelry at home parties because they're fun but when it comes to certain products like skin care or health and wellness, I'm more selective. In this case, cheap isn't what I'm looking for but quality and benefits of products.

If you're planning to start a business with a direct sales company that offers the lowest price because you think you'll have an easier time attracting customers, consider other factors. If it's really inexpensive, let's say average products around $5 to $10 then you'll need to sell more products for your business to be profitable.

Ultimately, the products have to deliver results and meet your customer's expectations. Then focus your business on delivering the best service and value to your customers. I think that's one of the best ways to grow any business whether the products are inexpensive or not.

As always, I'd love to hear what your comments.



Thursday, September 14, 2017

Home Party Plan Business for Non-Party People

How many times have you gone to a home party selling products while mingling with friends and thought to yourself I want to do this. I know I have especially if the party offers clothes, jewelry or food/wine. What's not to like about those parties? The more fun the party is the more likely you're thinking I can have fun and earn money.

Both of those things are true in a home party plan business- having fun and earning money. But to do this as a long-term business, it might not be for everyone, especially if you're a non-party kind of person. That doesn't mean you won't be good at it because we're capable of learning to be good at something if we choose to invest the time. But let's say you really want to join a home party plan company without having to do parties, is that possible? It is possible but consider doing a variety of marketing methods if you're not planning to host parties or ask others to host for you.

YOUR NETWORK. It definitely helps your new business get off to a strong start if you have a large network of contacts that are enthusiastic about supporting your new business. This is the best place to start. I've been to a few parties where the consultants invited dozens of people all happy to support their new friend's business and it was very successful and fun. From the success of the first launch party, she was able to book future parties, and so forth. This is the best method for sales and sponsoring your new business especially if you have a big turn out. I attended a clothing party once and the consultant had thousands in sales that night and people asking her about how to do the business.

I DON'T KNOW ENOUGH PEOPLE. I hear this often from prospective recruits. Even if you don't have a large network of contacts or really don't want to ask people to host parties for you, consider starting off with your own launch party. Schedule an open house type of venue. If this isn't an option than maybe invite a few people you know for a smaller gathering. Perhaps over coffee or lunch. Hand out catalogs. There are also local craft fairs, events related to the products you're selling, donate items to be auctioned off at your child's school fundraiser. There are lots of ways but it will take diligence on your part.

INTERNET MARKETING. Facebook appears to be the social media #1 choice for many people in the home party plan industry. It is one of many social media sites to build your business. I love to blog so that's my go-to marketing choice. No matter which one you choose to spend your time building your business, doing it professionally and consistently is key to your success.

If you're considering Facebook marketing or building your business online, here's a great article by Karen Clark, at My Business Presence -> Facebook Parties for Direct Sellers from a Business Page. Also check out Jennifer Fong's blog as she offers tons of valuable tips.

There are plenty of successful direct sales superstars that have done very well without doing parties. It's usually after they've established a loyal repeat customer base. So start building your business from the beginning. It might take you longer or faster than others and if you stay the course and commit to doing all the marketing methods to grow your business, you will find success eventually ... becoming successful overtime is my motto. You can do this even if you're not a party kind of person.

As always, would love to hear your thoughts.



Tuesday, September 12, 2017

The Missing Ingredient in Your Direct Selling Success?

If you've done a direct selling business in the past and didn't find success it's understandable why you would be shy about doing it again. I have prospects tell me I joined several companies and didn't have any success so I'm reluctant to join yours. My guess is it's a culmination of many factors why someone didn't have success.

As I've shared in my previous posts, there are many reasons people join a direct selling company. Even though they're signing up to be an independent consultant but that's in title only and they're not necessarily committed to actually doing the business. Because it is so easy to sign up with a direct selling company, you're going to get all kinds of people joining for different reasons and interest levels. If you're a dabbler or a product user like I was in the past, that's a missing key ingredient for success.

As they say in this industry, you're going to get serious business minded people, part-time people, and even sometimes people who sell a few items here and there.

In my case, the most obvious missing ingredient was me. Sure, over time the company was no longer the right fit, the products no longer worked for me, management team changed, etc. There were reasons for lack of success but the main missing part was that I wasn't committed to the business. That's often the case with most people in this business.

So, is it possible to find success if you change companies? I would certainly hope so as I see past failures as learning lessons to find the next opportunity that might be a better for you. Think of it as a job. If you're in a job and it didn't fulfill you, you'll probably start looking for something else. It would make sense you would do the same if you're a business owner or a direct sales consultant. Business starts and closes and people change careers.

Conversely, when you find a company you're proud to represent, products you love using every day, AND you decide to commit to being successful, your business can change dramatically. It took me quite a while to find the company that gave me the spark I needed.

If you don't feel good about the products or the company you're not going to be 100% committed. Some people have been fortunate in finding huge success with their first company but there are many that took a few companies before they found success. 

The best part about the direct selling industry is that there are so many wonderful companies to choose from. I think some of us get a bit weary of joining multiple companies but frankly, it's better to try and wonder what if.

As always, would love to hear your thoughts. Have you had a similar experience?



Monday, September 11, 2017

NYR Organic Weekly Updates and Specials

 NYR Organic Neal's Yard Remedies

Happy Monday!

NYR Organic's Holiday Mini-Catalog is here. You'll find gorgeous upcoming holiday gift sets to make your holiday pre-shopping a breeze.

Customer Offer from 9/11 - 9/17. Our valued customers will receive a limited time special organic tote bag when you buy any 3 Bee Lovely Products AND for my customers that shop from my online store, you'll get a thank you gift from me when you buy any 3 products, not limited to just Bee Lovely Products.

 NYR Organic Neal's Yard Remedies

As always, would love to hear what you think of these specials and if you'd like a sample or have any questions, visit my NYR Organic online store and contact me.

Thank you for checking it out!


Thursday, September 7, 2017

Thinking About Joining a Direct Selling Business?

September has begun, kids are back in school which means some stay at home parents might find themselves with a bit more time. The start of fall is one of my favorite seasons especially for those in a home-based, direct selling business. This is the time when your company has released new products and catalogs for the upcoming fall/winter season. It's a busy time for team building and selling from the excitement of new products and the upcoming holiday season. You're more likely to see lots of back to school promotions or sign up specials during this time of year.

So, if you've been thinking about joining a home-based business, consider this time of year.

SIGN-UP SPECIALS. Definitely look for sign up specials as you're likely to see savings on the business kit, possibly more products in your business kit, product credit, or other freebies on top of the products in your business kit.

FLEXIBLE BUSINESS. I've had people ask me if the business is really flexible and the quick answer is yes! It all depends on the company you choose AND what you honestly want out of your business. A direct selling business is very flexible and works to your schedule. If you're willing to commit 5 hours a week than you're likely to see results based on the efforts you're putting into your business. Some invest more time and resources than others just like you'd find in other types of businesses or career that's dependent on your personal efforts.

TURN-KEY. I can't think of another home-based business besides a franchise (which is expensive) that is turn-key with a system already in place that anyone can get started right away with a small upstart fee. Obviously there's a wide range of companies in this industry so you'll have to do some research before hand for start up costs, etc. But with a direct selling business, you instantly get a replicated website to start promoting your business. And it's free with some companies.

TRAINING. Direct selling is known for its generous training and ongoing support not only from the company but also from your team leaders. There are so many training resources that many people don't even tap into. If nothing else, you'll learn about marketing and business that's incredibly valuable to you. I'm an avid reader but never took an interest in business/personal development books until I started with a direct selling company.

USING AND SHARING. For me a direct selling business makes so much sense because I'm already a stay at home parent and I'm already buying organic products. The idea of why not use and share what I love developed into a business that I can do online around my busy family schedule. There are so many products and companies to choose from so if you have a love for a product, that's a good place to start your research and find a company that's right for you.

As always, I'd love to hear your thoughts.



Sunday, September 3, 2017

Mindfulness and Your Direct Selling Business

While reading this article "Mindfulness..." from NYR Natural News, it got me thinking about how you can use these tips and adapt them to your home-based business. Although the article isn't about direct sales but the idea of being "mindful" no matter what situation you're in is a helpful suggestion.

So what exactly is mindfulness? According to this article it means "focusing on what's happening in the present moment."

Here are some ways how mindfulness can help you stay focused on your direct selling business.

In a home-based business like direct sales it's very easy to lose focus because there's no one watching over you. There's no accountability except for the ones you set for yourself. The article suggests focusing on what's happening in the moment can help you overcome obstacles.

For example, let's say procrastination is your biggest weakness. How do you motivate yourself to do what needs to be done. For your business to prosper you'll need to do marketing to generate leads. 

First, identify what marketing system you're using to generate leads. Is it cold calling? Parties/events? Blogging? One on one? Or maybe all of the above? 

For me, blogging is my first go-to but some days I don't feel like writing. But I know I have to if I want to meet my weekly blog goals. How do I do that? By forcing my active mind to block out all the distractions and focus only on writing. Instead of doing a dozen things I have to consciously or as the article suggests practice being in the present moment. That means focusing only on writing and nothing else. If you're focused on being present you're less likely to succumb to distractions. 

Create a system of accountability for yourself or partner with someone in your business with whom you can share weekly goals with and help each other be accountable.

Be patient with yourself. When I'm impatient I tend to give up but when I'm being mindful of the progress I'm making than I'm likely to finish what I'm doing. Cumulative progress is key to success. Imagine starting with just one blog post a week. You'll have four in a month and that's only if you write one blog post a week!

So, whatever your marketing method is, I hope this suggestion on being present in the moment will inspire you to do one more thing to elevate your direct selling business.

As always, I'd love to hear your thoughts.



Source: NYR Natural News, Mindfulness Can Help Heavy Drinkers Cut Back

Monday, August 28, 2017

NEW Products from NYR Organic

Can you believe September is just around the corner? With that, here are some new products from NYR Organic which were announced during this summer's annual convention. Along with new products, there's a gorgeous new fall/winter catalog. If you see something that catches your eye, you can visit my -> NYR Organic online store and see all of the scrumptious organic products and email me for free samples.

4 New Essential Oils

 NYR Organic Essential Oils

NYR Organic offers a wide range of essential oils to choose from including a diffuser. Here's a very helpful link on essential oils and how to use them -> essential oils for safety and effectiveness.

6 Bee Lovely Line of Products

 NYR Organic Bee Lovely

The Bee Lovely new line includes my long time favorite, the hand cream. With the additional new ones, which one looks the most appealing to you? I cannot wait to try all of them but mostly the All Over Balm. But the part I'm most thrilled about is the mission to save the bees. Here are just some of the fantastic things the company has done to help save the bees through their Save the Bees Campaign- in 2011 the campaign was named Best Campaign by the Ecologist and raised $16, 500. In 2014, the campaign raised $64,500 and granted 4 charities through the Bee Lovely Foundations.

If you'd like to learn more about this campaign or other missions that NYR Organic is involved in, please check out my website.

As always, I'd love to hear your thoughts.



Friday, August 25, 2017

Are Direct Selling Business Special Kit Offers Worth It?

It's common practice for direct sales companies to offer special business kit promotions through out the year. I've come to think of it as having a kit sale. Some companies do this more often than others. One of the reasons is to upstart sponsoring efforts. For current consultants this is the best opportunity to up your recruiting efforts as your business can really prosper during your company's special kit promotions.

Whenever your company offers a kit special, take advantage of it because it could be many months before there's another opportunity like it. And if you're a prospect and have had your eye on a particular company it's the best time to join.

As I shared in my previous article sometimes people join because the value of the kit and not necessarily to work the business. 

So when does a direct selling company offer special kit prices?

Not every company offers a kit sale as some already have reasonable prices. Typically, the promotions I've seen are offered right before back to school or after the holidays. These are some of the best times because kids are back in school and some stay at home parents have more time to take on a home-based business. Right after the hectic holidays is also a good time as some people start planning their goals for the new year and that often involves starting a new business, finding a part-time job, etc.

Is it worth your money to get the special kit offers?

For me it was worth it to spend $99 as the kit contains so many products which I would have purchased and it would have cost me more money than the price of the entire kit. As I've shared on this blog, I was a happy customer for my company so it was an easy decision for me to join the business when the company offered a special kit promotion. I was getting more products for less money.

Are there any setbacks to getting the business kit?

The only caution I have is to make sure you ask about any additional costs as some companies do have back office costs. For example, ask if there are website fees, monthly newsletters, auto-ship requirements, etc.

As always, I'd love to hear your feedback.


Note:  As always, please do your homework and review all the requirements etc before you join so you know what's involved. 

Friday, August 11, 2017

Direct Sales: Should You Offer the Business Opportunity?

In the direct sales business, offering the business opportunity to every prospect is the best way to grow your business, in addition to selling products. Keep in mind offering the business opportunity from a direct sales company isn't quite the same as a regular business. First, the cost to start a home-based business with a direct sales company is so small. It's typically $99 or less depending on the company and the current promotions. It's a tiny fraction of a regular business or a franchise and not to mention all the paperwork involved in a regular business. 

With a reasonable start up cost from a direct sales company, it's one of the reasons why I'm a fan of offering the business to every prospect. Here are a few of the benefits to your prospect: 

#1 Kit value

I've often written about the value of the business kit. Nearly all of them offer more products than what you pay for the kit price. One example, a $99 business kit comes with $900 in products and business material is a tremendous value. Some companies offer more, some less. If you have a prospect that has sampled your products, love them, and thinking about becoming a customer, that's a great time to share the benefits of the business opportunity.

#2 Shop at a discount

Direct sales leaders know that having people sign up as a consultant just for the product discount isn't unusual in this business. Being a kitnapper is one way for people to join a company for the products discounts. These are people with little or zero interest in pursuing the business. I was one of them. With some companies this might not be allowed or might not even make sense so please check with the person who introduces you to the company before hand and do your diligence. 

#3 Timing

They say timing is everything in life. Sometimes those kitnappers, people who initially joined for the product discounts, could end up as a business builder. I've heard stories of women saying they decided to do the business later on because their kids were in school, or they had more time, or they wanted extra money, etc. There are many reasons why someone wants to do the business but may not initially had set out to do the business at first.

#4 Don't pre-judge

It's important to pre-screen your prospect but in my experience pre- judging whether someone will be successful in direct sales isn't always accurate for the reasons I stated above. Because there are so many reasons why people join a direct sales company. Joining for the kit value is just one of many. So when it comes to prospecting, keep an open mind. 

My philosophy is to always welcome everyone. Whether they're joining for the product discounts, buy one or two items, or serious about building a business. Whatever their reasons may be, I'm going to do my part and share with them the benefits of my company's business opportunity, and let them decide.

As always, I'd love to hear what you think.



Wednesday, August 2, 2017

3 Common Objections in Your Party Plan Business

The number one challenge I hear from direct sales consultants is how hard it is to build a team. There are so many ways to build your party plan team. The key is finding what produces the best results and keep building on it. If you're blogging commit to posting as many articles a week as you're able to and stick with it. That's how I was fortunate enough to build a large team with my previous company.

Here are a few common objections from party plan consultants and how to work through them.

#1 The products are too expensive

Whenever you hear this objection, it's normal to be a bit defensive and want to explain away why you might disagree with your prospect. You may be passionate about your company's products but keep in mind your prospect isn't.

Instead of focusing on price points, ask questions to further gauge your prospect's interest, such as what attracted you to the company? What are some products that interest you most?

I've connected with people that initially said the products were a bit pricey but ended up buying the products because the ingredients were important to them. But they didn't know that until we discussed what they were looking for in their beauty products.

#2 I don't want to bother my friends and family

I don't either and I'm sure most don't. That's why I decided early on that there's a whole country full of people that may be interested in my company's products or business. It was a matter of finding the marketing vehicles to get my business out there.

Nearly all party plan companies teach new consultants the tried and true method of contacting people you know. That's fine if you do it the right way. Think of it as if you're opening a new restaurant. You'd let your friends know but you wouldn't call them all the time to tell them to eat at your restaurant. You'd have other promotions/marketing methods otherwise you'd be out of business relying on your friends alone. If you approach your party plan business similarly you'll conditioned yourself to think like a solo business owner and figure out ways to build your business beyond friends and family.

#3 I don't like doing parties

Parties can be a lot of fun. It depends on the hostess, consultant, and camaraderie of the group. I've been to okay ones and I've been to fantastic ones with a bubbly hostess, fun people at the party, food, wine. The hardest part is getting someone to host with enthusiasm because everyone's busy. 

If parties aren't for you, how about catalog orders or online parties with someone you know?

Bottom line is trying to convince your prospect to join your company or hosting parties can be frustrating for you and her. Overcoming objections is just part of the business and knowing this before you join a party plan business goes a long way in managing your expectations.

As always, would love to hear your thoughts and feedback.



Friday, July 28, 2017

3 Direct Selling Tips for Sales and Team Building

If you're a direct sales consultant do you feel like your business has been compromised by online shopping? I've been thinking about my online shopping with Amazon and the many benefits such as convenience and better prices than some regular stores. However, as much as I love shopping online for some things, I still prefer shopping at regular stores, depending on the occasion and what I'm buying.

As a direct sales consultant, how do you compete with online shopping?

My take is that you don't try to compete with online giants like Amazon or Costco because you don't have to. These big companies are in a league of their own. Instead, find what's unique about your direct selling business and the benefits your company offer. 

Focus on what makes your company different from the other direct selling companies. What makes your company different from regular stores. With direct sales companies, there's a flexible home-based business option for people that love your products, want to use your products, and who might be interested in doing a home-based business at the same time. These are the things that set your company apart from retail businesses.

Here are a few tips for achieving more sales and growing your business:

#1 Free samples

Let's say your company sells beauty and skin care products. You can potentially earn new customers by offering free samples. If someone's local you can meet up and demonstrate a wide range of products in person. Who doesn't love those "testers" in stores? If you're able to demonstrate products in person, bring those testers to your prospect.

If someone isn't local, you can send free samples to them. That's how I built the largest team with my former direct sales company. Nearly all of my customers and team members connected with me online in various parts of the country. You can easily put a few of your favorite samples together in an envelope and mail them with a catalog to your prospect. Then follow up in 3-5 days after they've received your samples.

#2 Follow up

The following up process is the most important. Life gets busy for all of us but a simple email to reconnect with your prospect shows you care and a professional. We worry at times about being pushy by following up or assuming the prospect would contact you if she's interested. But a short, follow up email is not being pushy or salesy. As the saying goes in direct sales the fortune is in the follow up.

#3 Staying in touch

I've had prospects that didn't work out for many reasons. It's a natural part of this business. The next step is staying in touch. Always ask your prospect if it's okay to add her email to your company's monthly subscription. If your company offers monthly company products/business updates (most do), that's a great way to stay in touch with your prospect without being pushy.

When a lead isn't ready to buy or join your business it can be disappointing but reminding yourself that's part of any business puts things in perspective and allow you to focus on continuing to grow business.

As always, would love to hear your comments/thoughts.

Warm regards,


Tuesday, February 21, 2017

Direct Selling: 5 Easy Tips for Staying Motivated

Ok, I'm the first to admit there are many days I wake up lacking motivation to write a new article for my direct selling blog. If you've been there, you know what I mean right? But sometimes we soldier on in spite of the lack of motivation and here are a few tips that work every time I need sprucing up in my direct sales business.

Here are 5 easy tips that I find very helpful, really simple, and they work ...

#1 Start smart  (10-20 mins)

In spring of 2016 I started learning Italian on Duolingo in preparation for our family Mediterrean vacation. If you're familiar with this app, you can start with 10 minutes a day or more, depending on your goals. On the days you don't do your 10 minutes, you'll get an email or pop up reminding you. 

Once you start with 10 minutes, you'll gradually increase to 20, 30, without even realizing it. The idea is these small, daily learning becomes a habit. It's also so much fun to see your progress. I've learned so many words in Italian and can put together simple sentences. Imagine if you applied the same tactics to growing your home-based business? 

#2 Use your smartphone

There are so many things you can do on your smartphone. For me, blogging is one of the most effective lead generation tools for me. I use the Notes to write articles for my blog. It's quite useful waiting in the car line when I'm picking up my kids from school. You can crank out a draft if not an entire article by the time you pick up your kids. Since I don't like lugging my laptop with me using Notes is a handy tool. When I'm done I'll copy and paste directly to my blog (like I'm doing with this article using Notes).

#3 Be flexible with your time

I've tried having "office hours" and quite honestly it doesn't always work for me because my days are busy with other family duties. For example, I may be sitting in my office designated for office hours however I might not have the inspiration to write an article. If you're a blogger sometimes the ideas come during non office hours. I could be talking to a friend who's looking for an additional income online and that perhaps will inspire me to write an article on the challenges of finding a legitimate online business. Or it could be something else. The take away here is that whenever I feel the inspiration I'll try to capture it on my Notes so I can revisit later.

#4 Perfection will kill progress

I know you've heard of this before but waiting for perfection to happen is like waiting for never to happen. If I'm aiming for a perfect article I'll never publish anything. I'm comfortable knowing my articles are never going to be master pieces and that's ok. The key is to work on writing useful articles that could help someone and getting them published. 

#5 Do what you can

I've stopped having unrealistic goals a long time ago. I have to remind myself of my priorities. That doesn't mean I'm any less passionate about blogging if I've committed to doing something else. I have to prioritize my schedule around being a stay at home mom. That's why doing what you can especially in small increments will propel your business forward. It might take longer than others but you choose to do what works best for you. Being flexible and realistic with my goals allows me to be more productive instead of being busy

We all work at different pace and that's why I love a direct selling business because you can work at your own pace.

What tips do you use for staying motivated in your direct sales business? Would love to read your comments below.

Warm regards,


Monday, January 9, 2017

Lemongrass Spa: Benefits of Shea Butter for Dry Skin

 Lemongrass Spa Natural Body Care Products

The benefits of shea butter are many and not just for dry, winter skin, but year round for hydrating your skin. Shea butter is packed with vitamins A, D, E and essential fatty acids. I especially love shea butter mixed with pure essential oils such as a drop lavender. At Lemongrass Spa, the Lemongrass Spa Whipped Body Butter in Mandarin Orange is absolutely luxurious. It reminds of summer time and being on a tropical beach. Shea butter is also great for eczema and dry, chapped skin. With Lemongrass Spa' body care you'll find shea butter as one of the main ingredients in many of the products.

Have you tried Lemongrass Spa natural skin care, body care, or any other products? Do you have a product or products that you love? Would love to hear your feedback in the comment section. If you haven't tried the products and would like a sample, please feel free to email me campopfan (at) gmail (dot) com for a sample.