Tuesday, April 22, 2014

Direct Sales/Network Marketing: How Important is Timing?

You hear about about timing and get in now all the time in direct sales/network marketing but how important is timing? And what does timing really mean to your success? The truth is a solid business opportunity should still be good whether you join today or next year but timing has its own importance in direct selling because of this factor.

Direct sales/network marketing is a bit different from most regular businesses because consultants not only sell products but have an opportunity to sponsor others to do the same. Thus building a network of sales consultants which they can earn a team commission from in addition to selling products.

Timing in this regard is important because direct selling is a number business. It's the reason why some people often pitch the importance of timing. But the reality is timing is important but depending on what your goals are.

I once read that Randy Gage (well known in the network marketing industry) stated something like this ... if you want to be in the top % of distributors and making a big income you'll need to be an early adopter and join when the company is young. If you want to make some money, it really doesn't matter much when you join. Here are some examples ...

Some recent direct sales/network marketing companies saw huge growth such as Nerium, Origami Owl Living Lockets, and Younique. These companies are only 2 years+ yet have thousands of consultants. Last I heard Origami Owl had over 50K and Younique over 25K and growing.

With Origami Owl, I can still remember when I saw it launched because it was only a couple years ago. There were a lot of promotions and Origami Owl consultants doing local vendor events in my area. In a short time, it grew to hundreds of reps in my area alone.

If you were one of the first consultants that signed up with Origami Owl and worked your business i.e. selling and sponsoring- you should have a huge team and income from your business. This is an example of the importance of timing and being one of first consultants when the company launched.

Does this mean the people joining Origami Owl today or Nerium can't be successful. Not at all. But direct sales/network marketing is a numbers business and there are more consultants with these companies today than two years ago. That doesn't mean you can't be successful but it does mean there are more consultants in the same company vying for business.

But the good news is that many of the consultants aren't actively building a business. Even if there are thousands of distributors that doesn't mean they're all working the business. If your goal is to build a large team sooner rather than later, timing IS crucial but more important is your PRODUCTIVITY that determines your success.

Best,

Janette

P.S.  As a #1 team builder with the largest team in less than 2 years with a former company, I can help you achieve any level of success. My passion is to help you build a successful business based on your goals.

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