Thursday, February 27, 2014

Customers for Your Skin Care/Beauty Direct Selling Business

Are you having a hard time finding customers for your skin care/beauty business? There's no doubt the market is flooded with all kinds of beauty products. And if you're a home-based consultant representing one of many companies in the party plan, network marketing industry you're up against not only retail brands but competing with other direct selling companies too. Makes you wonder if it's a profitable business, doesn't it?

The good news is the beauty business in direct selling is big business and there are lots of successful companies as well as consultants building a full-time business from home. But how do you find customers for your business?

Here are some tips that have helped me to be the #1 leader in my company.

#1 Know your target market

The reality is not everyone's interested in your products or your business opportunity. We all think we have the best products and opportunity but that's not the case. I know plenty of people that don't give a hoot about non toxic skin care products, consuming organic products, and will buy whatever's on sale at the cheapest price. I'm not going to put much effort in trying to convert them. Your time is better spent sharing your products with people that are most likely to be interested and it's not hard to identify those prospects.

Look for small openings when you're having conversations with people. Don't get into sales-mode but pay attention to the conversation. If you're online, write informative articles on how your products have been beneficial to you and others. Or share news that might be an eye opener for your target audience. I love sharing articles on the dangers of using toxins in personal care and skin care products. That's one way you can use information to reach more people.

#2 Provide superior customer service

A friend of mine who is a leader for Perfectly Posh is the queen of customer service! As soon as her company has new products, she sends out new samples to me right away, without me asking for them. It's no wonder I'm one of her customers. People do buy from people they like and trust.

Be professional and act like a real business. Send samples to your prospect sooner rather than later. I've had people respond to me days later and I've moved on or no longer interested. We live in a highly connected world and it's too easy for people to find a new consultant that will happily take your business. Send out samples the same day or the next day at the very latest unless you're traveling and can't get to it. Follow up within a few days. It's up to you to follow up, not your prospective customer.

#3 Expand your network

Don't rely only on your friends, family, and people you know for business. Consultants get discouraged when they're taught the "friends and family" approach because it's not successful for everyone. It's a good start to share your products with people you know but you need to expand your network right away.

Make a list of the products you're selling and identify people that are most likely to buy your products. Start with your hot prospects first. I know people that are passionate about natural products and would not use beauty products with toxins or represent a company that sells products with harmful ingredients. Those are my most ideal candidates as customers and business partners.

If you're selling dietary products, you probably don't want to reach out to someone who's not looking to lose weight, but that person could be perfect for nutritional products. You can always use a third-party approach and ask if they know of anyone who would be interested in your product.

I've found identifying my most ideal customers and reaching them first more effective than randomly going after people.



P.S.  Are you already buying natural personal care products? Have you thought about selling natural products online and help share the important message of using non toxic personal care products? If you're interested, visit my website and see how you can easily have the same online store -> Natural Skin Care Business

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