Friday, August 30, 2013

Are Direct Sales Network Marketing Skin Care Products Overpriced?

I know plenty of people that gripe about how expensive skin care products are from network marketing companies. There's a perception that it's overpriced. I would agree there are high end skin care products but not all of them are overpriced. Because network marketing is lumped in with direct sales and party plan it gets confusing for people who are not in this business. This article is to highlight the differences in price points and that direct sales/party plan products are not necessarily overpriced and compete with regular retail brands, often for less.

First, what's overpriced? Price points is relative to the buyer, wouldn't you agree? I made this comment on a blog regarding an organic company. Although I like a lot of what they stand for but I didn't find the products I've used justified the price points. For me, I didn't see the value which is only my personal opinion because skin care is so personal and different for each person.

Whether a product is overpriced or not is relative to the VALUE the customer gets from the products. People will spend money on a product or service if they deem to be of value.

For me, I might have a problem spending $90 on a 1.5 oz jar of cream or $300 on a skin care set but others might not. Price is relative to what we deem important or desirable, isn't it?

On the other hand, I don't have a problem spending twice the amount for organic chicken, grass-fed beef, and stocking my pantry and fridge with as many organic products and produce as possible. There's more value to me in the quality of food I'm eating.

For direct sales and network marketing consultants, the value is in the business opportunity and the products. Since these reps are product users first and foremost it's easy to buy into the value of your company's products. You can't sell something if you're not a customer yourself. So the value is in the opportunity AND the products.

When you're not a rep, it's a lot easier to separate the two, but for consultants the products and opportunity go hand in hand therefore most wouldn't think their products are overpriced. If you worry about whether your company's products are overpriced or not is to look at the number of actual customers and not necessarily team members.

On the surface, it's easy to look at skin care products from a network marketing and direct sales company and think these companies are all overpriced but many of them are not. There are quality products from direct sales/party plan skin care companies such as Lemongrass Spa or Verefina at great prices that compete with regular retail brands and they're packed with good ingredients instead of laden with chemicals commonly found in regular retail stores.

Your thoughts?


Top Team Leader

P.S.  Want to build a flexible business with a few hours a week without parties or bugging people to host? As #1 sponsor for my company, I'll show you exactly what I'm doing. Visit my online business ->Verefina Natural Products

Monday, August 26, 2013

Verefina 0 Ratings on EWG and Fall Announcements!

As a top leader for Verefina since they first launched in 2012, I've seen so many transformations and this is one of the most exciting moments for me, because sharing Verefina's truly pure, natural, and clean products go beyond the business. These are products we use as a family but products I feel good to share with others knowing that these are high quality natural beauty and wellness products at real price points that people can afford. 

It doesn't make you feel bad for recommending products knowing it's going to put a dent in someone's budget. Healthy, natural products are not overpriced and it has little to do with the labels of "natural" or certified "organic" but the quality and what's really lurking in the ingredients. That's where you, as a consumer, should be paying your attention to is what's in the ingredients of your products. 

With that, I'm so excited that Verefina's products have been rated and is now on the Cosmetics Database so you can feel good knowing that you're using the safest and the most natural products for you and your family at affordable prices.

Here's more on this announcement ...

The Verefina story started when our founder, Jennifer Lugo, was introduced to EWG’s Skin Deep Cosmetics Database. The Cosmetics Database was created by a third-party consumer awareness group that rates over 74,000 health and beauty products for safety on a hazard scale of 0 to 10, with 10 being the most toxic! 

Although Verefina products have not been searchable, we have always encouraged customers to use this database to see how their favorite (non-Verefina) products rate so they can make smarter choices. For the last year we have been working to have our products included in this database. We finally received notification that our products have been formally rated and included in Skin Deep’s Cosmetics Database!

See our product ratings here:

Other announcements ...

New products include Diffuser, catalogs, and lots of exciting products to come. I can't wait to share our wonderful products with you.


Top Team Leader

P.S.  With kids heading back to school or already in school, NOW is the best time to start a flexible business that you can easily do online or offline. As Verefina's #1 recruiter, I'll help you achieve your goals and build a business from home that you can easily do online. Verefina offers outstanding quality products, affordable price points, ground floor with only 350+ consultants, and we're just getting started. Join us ->Verefina Business Info

Wednesday, August 21, 2013

Comparing Organic Skin Care Home Business vs Natural

Are there are differences between an organic skin care home business vs natural? Some people join an organic company because they think it's safer or better and that's far from the truth. In this post, I'm busting the myths of organic products so you'll know what's the real deal.

When it comes to skin care and personal care products, it's all in the ingredients. This is the one area the FDA requires all companies disclose the ingredients in their products in descending order. If you're considering an organic skin care company to join vs a natural company, here are some things to consider:

First, understanding what does it really mean to be organic or certified organic? And what does it mean to be natural? The truth is, natural ingredients are organic ingredients, the certification part is verification from a third-party that the ingredients are indeed grown organically (see explanation below).

There are different organic associations. In the US, it's the USDA Organic which is the highest authority. There's Soil in the UK and one in Australia. To carry the USDA Organic seal, the ingredients must be 95% organic and no synthetic ingredients. Compared to Soil Association, a company can have the organic label with 70% organic and it allows some synthetic chemicals. If you're a company caring the Soil organic label, you're allowed to have synthetic ingredients in the products.

More from the USDA Organic Skincare  ...

•Products claiming to be “organic” – e.g. “Organic Shampoo” – must be certified to the USDA NOP standard, the same standard to which organic foods must be certified. This standard requires 95% organic ingredients and places strict restrictions on the substances that can be used in the remaining 5%.
•Products claiming to be “made with organic _____” – e.g. “Made with organic essential oils and extracts” – must be certified to the USDA NOP “made with organic” standard, which requires at least 70% organic ingredients and places strict restrictions on the substances that can be used in the remaining 30%.
•Products making the claim “contains organic _____” – e.g “Contains organic rosemary, clove and thyme oils” – must be certified to the NSF 305 Personal Care Standard. This consensus-based standard requires at least 70% organic ingredients, and like the USDA NOP standard, places strict restrictions on the substances that can be used in the remaining 30%.

Source: USDA Organic Skincare

What about natural products company?

With so many of them how do you know they're really natural. See Toxins to Avoid for more info but your best bet is to look at the ingredients on the products. If you're on the company website, there should be ingredients listed under each product. When I come across an ingredient I'm unfamiliar with, I Google it or search on the which lists thousands of ingredients for toxicity levels.

The rule of thumb is, less ingredients is better than a long list of ingredients, especially ones that sound scientific. And the top part of the ingredients will tell you how concentrated the products are so you're not wasting money on products that say anti-aging yet the first ingredient is water, follow by glycerin which can be synthetic, and somewhere towards the bottom of the list you see anti-aging ingredients.

Unfortunately, misinformed people assume that a certified organic company is safer and maybe even better because it's organic but that's inaccurate. Certified organic ingredients or organic ingredients do not mean it's safer. An irritant is still an irritant.

Here's a better explanation from the USDA Organic Skincare ...

Are cosmetics made with “organic” ingredients safer for consumers than those made with ingredients from other sources?

No. An ingredient’s source does not determine its safety. For example, many plants, whether or not they are organically grown, contain substances that may be toxic or allergenic. For more on this subject, see FDA Poisonous Plant Database. Under the FD&C Act, all cosmetic products and ingredients are subject to the same safety requirement: They must be safe for consumers under labeled or customary conditions of use (FD&C Act, section 601(a). Companies and individuals who market cosmetics have a legal responsibility to ensure that their products and ingredients are safe for the intended use.
The main reason for this article is because there are misinformed people when it comes to organic products. Organic products as being safer than natural products or even non-natural products is a myth as referenced above.

So which business is better for you- organic or natural?

The answer isn't in the company itself or whether it's organic or natural but which company resonates most with you based on your interest, lifestyle choices, financial goals, which products work best for you, and so forth.

Bottom line is, when it comes to choosing between an organic skin care company to join vs a natural one, it's more than the products, the ingredients, the expensive marketing, or press coverage. Ultimately it's about YOU. Will you be a customer for the company even if you're not doing the business? I've seen many wonderful products but if I'm not willing to buy the products as a retail customer, I would not pursue the business.

If you love the products, that's a great start because you have to be a customer first. It doesn't matter if it's organic or natural or something else if you can't sell the products to real customers.


Janette Stoll
#1 Team Leader

Thursday, August 15, 2013

It's Back-to-School Offers with Verefina Natural Products

Buy NOW ->Verefina
Don’t Miss Verefina's Back-To-School Specials!
It’s Back-to-School time again.  Now that you’ve got them new backpacks and shoes, it’s time to get something that will really help your kids this year.  We have two Verefina Back-to-School packages that will get them off to a great start... both for 20% off retail price! The regular price items are already incredibly affordable so you're getting a bargain.
Keep your kids healthy and protected with our “Perfect Attendance” package.  Our Immunity Roll-On, Mini First Aid Stick, and Lip Balm or Butter make the perfect combination to deal with those cuts and scrapes and keep the sniffles at bay.  Only $16.80! (Retail: $21.00) See my Verefina online store for details.
Or, help your teen feel special as she heads off for another year of friends and learning.  Give her our “School Diva” package and she’ll look and feel great on her first day.  With a Sugar Scrub, a Moisturizing Deodorant, and a Lip Balm or Butter, you may even want to get one for yourself and enjoy a relaxing sugar scrub bath once you finally get those kids on the bus.  Only $26.40! (Retail $33.00) as pictured above.
These packages are only available at these special prices for a limited time available until August 31!
There are also discontinued items on my website to make room for NEW items to come. 
If I may answer any questions on any of the items, please email me and I'll return your email promptly.
Happy shopping,
P.S.  All orders are sent with a "thank you" lip balm directly from me :)

Friday, August 9, 2013

Could Verefina be the Home-based Direct Selling Business for You?

Join the #1 Team Leader -> Verefina Business Opportunity

Are you researching for a natural products direct selling company to partner with and you're leaning towards Verefina but still considering other natural/organic companies? Then you've come to the right place. I hope you'll find this post useful because there are a lot of good natural direct selling companies to choose from and hopefully you'll find my experience helpful.

First, let's start with YOU and what are you looking for? What are you really interested in doing?

This sounds simple but it wasn't always easy for me because I love jewelry, clothes, handbags, fashion and if I could get paid to shop I'd be in heaven :). Years ago, I had my own successful boutique business but as much as I love these products the business didn't work for me on a long term basis because it involves constant selling and doing parties to get the most bang for your time.

I did well enough but it's pretty easy to have that initial burst of sales when you have a brand new business. Your friends and people you know can't help but see you succeed. They're typically the first ones to book a party for you, hand out catalogs, and do what they can but only to a point.

On a long term basis, when friends have seen your products, been to multiple parties, the interest inevitably wane or life gets busy for them. Isn't it for all of us? Suddenly you might find your once-best-customers difficult to reach. Sound familiar?

So how did I get clear and decide on a home-based business with Verefina?

I love natural/organic personal care products. I use these products on a daily basis and so does my family and so do a lot of the families I know. The natural personal care industry is in the billions and continuing to grow. Switching to pure, natural products have helped with my seasonal allergies and other skin issues.

Why sell natural products?

My boutique business wasn't 100% fulfilling. I love jewelry and fashion but the constant booking parties, being away from home, and networking to meet new people so I can book more parties wore me out. I have a busy schedule with kids already and wanted a business that I'm passionate about but offers more flexibility and efficiency such as a business I can do easily online.

There is nothing wrong with a party plan and if you're selling jewelry, handbags, clothes, or another similar non-consumable business you really do have to do parties or sell through other venues. You can't build a substantial business booking parties with your Facebook friends alone.

The difference with Verefina is the flexibility in the comp plan because of the low monthly sales requirement to earn from my team which means I don't have to do parties to earn a commission from my team.

With most party plans and other natural and organic direct sales companies, you need to either sell $200 or have enough customers buying this volume plus a certain team volume before you can earn a commission from team building.

With most jewelry, handbags, and non-consumable party plans the personal retail volume is somewhere between $300 all the way to $1000 a month. That's a lot of volume which means you have to do parties, vendor shows, or find other venues to sell products on a monthly basis. Unless you plan on stock piling inventory just to maintain your status.

Understanding what you love is one thing because in direct sales everyone says be passionate about the products and the money will follow but only if you're willing to do what's required. If you love handbags but picked a company that requires you sell $1000 to earn a commission from your team, you need to make sure you have a calendar full of parties or events to sell products.

But the best thing about selling $1000 a month is that you're earning more money, you're most likely getting additional parties booked, and you're moving your business forward. These are all positive things and necessary if you're with a company that have these requirements. But the #1 problem with party plan companies is that most cannot sustain this level of consistency.

If you love the idea of waking up, writing a blog post, do a couple hours of productive social media/internet networking, zero stress about booking parties or having to sell a certain amount each month so you can earn a commission from your team, maybe Verefina is the perfect business for you?

If you're willing to learn and commit to your business, I will help you achieve your goals using my exact blueprint for success.



P.S. As the company's #1 team leader and doing it almost entirely online without doing parties or bugging my friends and family, Verefina is my dream business and it might be the business you've been searching for? If this interest, visit my Verefina online store