While researching this topic, I found a few articles on the pros and cons of direct sales and network marketing. There is plenty of negativity when it comes to direct sales and probably more so with network marketing but there's also inaccurate information too. Here's my take on direct selling and if this business is really good for women or not.
First, direct sales is not an easy business to stay in for the long haul for most people. It's easy to get started but not easy to stay in it. Why? Because for the most part, people start a direct sales network marketing business without any experience as an entrepreneur. It's called direct sales - emphasis on "sales". It takes some experience to know the nuances of selling, marketing, before a sale takes place.
Imagine if you were to get a corporate sales job, you must have some experience otherwise you wouldn't get hired unless as a trainee. In that case, you will be put through rigorous training. Compared to direct sales, anyone can join with or without experience. You can argue that it's not the same thing because direct sales isn't a job but you are essentially an independent sales representative.
The difference with direct sales is that it's a volunteer-type-of-business more than a regular business or even a sales job. You're not required to do any training or anything for that matter. Hence, people who join most likely started because a friend introduced them to the products, they fell in love with the products, and decided to give it a try. It's easy to join especially with the low start up fees. Who can resist a $99 start up fee that comes with hundreds of dollars worth of products, right?
But the reality is, direct sales or network marketing is only good for women or anyone for that matter, if they get real about what it takes to succeed in this business. Keep in mind that many sign up for various reasons: product discount or sell occasionally but for those that are thinking of direct sales as a business- you'll need to map out your goals and get serious about working your business daily.
Bottom line is, direct sales and network marketing can be a wonderful home-based business for women if they're looking for flexibility, to do something from home since they're already home with their children, retired people, or anyone who is looking for a flexible business that can fit into their current lifestyle.
The only thing I would caution is to find someone that has experience in the direct selling business and someone that's honest to tell you what's really involved.
Unfortunately, there are people who sign people up without telling them everything they need to know such as monthly costs to be a consultant, monthly sales requirements (if any), and so forth. Ask as many questions as possible and reach out to several mentors before deciding on someone.
P.S. I love my direct sales business because I can't think of another business or part time job that offers so much flexibility and so much opportunity to earn as much as possible. If you have the drive and commitment, you'll do well with a growing company in the natural beauty products business like mine.