Friday, April 26, 2013

How to Sponsor More Consultants for Your Direct Sales/Network Marketing Business

If you're in direct sales/network marketing, it's clear to you why you're in it, and my guess is that the #1 reason you joined is because you love the products, right? I'm sure you equally love the company too. But do you ever wonder why you're not selling more products? Or why you're struggling to recruit more people to your direct selling business? It seems obvious to you- the products are fabulous and so is the business opportunity so why aren't people jumping on board?

Believe me, you're not the only who has scratched your head on this one. Here's why you might not be getting the results you're looking for and how you can sell more products and sponsor more recruits with a few simple tweaks.

I remember when I joined a network marketing business years ago for the first time. I was so green, clueless, but full of excitement that I ended up saying all the wrong things. I was so eager to blab to the world about my new business (ugh) Sound familiar?

Since that fretful first network marketing experience, I've been able to successfully sponsor the largest team in my direct sales business and recruited a team of over 40 team members nationwide in only a few months. How?

Here are my tips so you too can sponsor more consultants for your business:

Mind-set matters

How you think when you lose determines how long it will be until you win.
-Gilbert K. Chesterton

This is the most important ingredient to your success. Mind-set is something you can control. It's how you feel about yourself, your products, your business, and the industry you're in. But more importantly, how you rebound from the setbacks. Especially those no's, those team members you worked so hard to bring on board only to quit, and the ups and downs of this business.

What you say or don't say

My biggest mistake with my first business was talking too much and rambling on and on about how I excited I was. If you're doing all the talking it's a one way conversation. If you're the one talking than you have no idea what your prospect is interested in or if she's interested at all. Just because you're excited does not mean the other person is. I know we're taught to share our excitement in this business but it's best to share your excitement with an audience that wants to hear what you have to say.

Who's your audience?

You should pre-judge and this doesn't mean the same thing as not sharing. This means telling people what you do when asked but pause. If the other person is interested, she'll ask for details. Your job is bring up what you do then listen for cues.

Think of yourself as a recruiter for your company. Not everyone's the right fit for your company or even interested in your products and that is a-okay. Understanding your target audience is important.

A true prospect is someone who is interested and can afford your product.

What are you selling?

Don’t sell life insurance. Sell what life insurance can do.
-Ben Feldman

Your direct sales business opportunity is more than the great products because it's also an opportunity to make a financial difference in someone's life. Understanding that your opportunity might not be for everyone and focus on those that DO want what your business has to offer. Don't waste your time chasing people who aren't interested.

When you're prospecting, focus on what you're prospect is looking for, and share the benefits of your business. For example: if your prospect loves natural/organic products, share the benefits of using products they already believe in but also share your business opportunity. It's a lot easier when you have a captive audience.

What say you? If you love these tips, please share with your friends.



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