Tuesday, February 19, 2013

Can You Build a Direct Selling Business Online?

You all know I'm a huge fan of marketing my home based business online. So naturally, I'm an advocate of choosing a business that I can realistically market and grow online.

More and more, I'm hearing people looking for a direct sales business that they can do online without doing parties. It begs the question- can you do direct sales without doing parties?

And the answer is yes but it depends on a few factors such as the monthly personal sales requirements or team sales requirements. The higher the requirements, the more difficult it is to get those sales online, which means you're relying on home parties, vendor boutiques, and other offline avenues to meet sales requirements.

But it's also not impossible to do direct sales exclusively online, even with the high monthly sales requirements because it depends on each person's willingness to put in the work to hit the sales requirements. If you're willing to do what it takes to grow your business, there's no stopping you, but this is not the norm.

For the majority of the people, booking home parties consistently is difficult to sustain, and if you're the type who doesn't enjoy the pressure of getting parties booked ... there's real hope that you can realistically build and grow a direct sales business online without doing parties, but there are some requirements:

Don't buy into the hype that anyone can do direct sales online with zero experience because it's not true. You need some experience. If you're starting out online, be willing and committed to learning new skills so you can attract leads.

Many direct selling companies offer good online and social media training although not great. The training is still heavily emphasized on booking parties. But even if your company doesn't offer the most stellar online marketing training, there are a lot of resources available.

There are fantastic direct sales/social media trainers such as Jennifer Fong (I love her blog) and many others. There are also books on blogging and social media that you can pick up at the library (free). If you really want to succeed online, resources are everywhere, and there's really no excuse not to learn new skills.

Building a direct sales business online can take longer for some people. If you're a seasoned internet marketer and already have a blog and an online presence, it will be easier. But if you're starting out, give yourself time to build up your online presence such as starting a blog, building its content, gain traffic, creating social media profiles, and networking online.

Be patient and realistic with this process because internet marketing is about building relationships which is done over time and offering value. You're more likely to attract interest if people like what they see from you. Your efforts will be fruitless if you use your online presence to spam or pitch your business opportunity without connecting with people first.

The most successful direct sales internet marketers use their online presence to share their knowledge, experience in the industry to help others, and in the process attracts people to their businesses.

If you're an exclusive online direct seller, how are you leveraging the internet to build your business? Would love to hear your comments.


Janette Stoll

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