The market for natural personal care products has persevered through the recession, posting strong gains around the world. Spurred by growing consumer awareness, better raw material supplies, and wider availability of more affordable products, the naturals market posted double-digit gains ... (source: www.klinegroup.com)According to a recent article on natural market research: Naturals Market Resist Recession, Posts Strong Global Growth, the demand for natural products is booming and here to stay.
The cosmetics and beauty industry has been known to be recession-proof. Even during tough economic times, women will cut back on shoes, jewelry, clothes, but they still need to use skin care, beauty, and personal care products on a daily basis. In direct selling, it has been called the "lipstick effect".
That said, even though women won't stop using personal care products however, during challenging times, women will cut back on the amount of money they're willing to spend on beauty and cosmetics products. Given that this is a highly competitive market people are looking for value - they want quality products at great prices.
Challenging this move to more natural ingredients, the recession forced U.S. consumers to seek out more mid-range, mass-marketed products that provide greater value and cost less (source: www.klinegroup.com)One of the drawbacks from some pals of mine who are in direct sales such as network marketing, their business has been hurt from the high priced products. It's true that women can be very loyal to their skin care products but to a point, until they find another product line that delivers similar results, for less.
If you're like most people who are savvy shoppers and given the amount of product choices available today, online and offline, why wouldn't you want the best quality products at the best price, right? That is exactly how consumers think - they want value, excellent products and affordability!
The good news is that there are a lot of great companies in the direct selling business that offers high quality products at affordable prices. You can find truly all-natural cosmetics, skin care, and personal care products at similar prices to your regular stores. Contrary to what some naysayers might say about direct sales selling high priced items - this is generally more of the case with network marketing companies. The key is to do some research if you're considering starting a natural personal care business. You'll find that not all of them are high priced.
Whether you're looking for natural products as a shopper or considering starting a home based direct sales business, I invite you to take a look at Verefina. People are ready for truly natural, high quality products, that deliver results and won't break their budgets!
Direct-to-company Team Leader