Monday, August 1, 2011

What do you look for when starting a direct sales business?

A few days ago I talked with a lady that was considering starting a direct sales business. She was most interested in the compensation plan and how much money she can potentially earn.

No doubt this is one of the most important elements when evaluating a direct selling business opportunity. Although knowing the compensation plan is important, I was concerned that she was more focused on "making money" rather than choosing something that is right for her.

By "right", I mean finding a business that fits with her values, passion, interests ... the things that will keep her in the business when the initial excitement wears off, and it will. People aren't committed to money, they're committed to their values and the things that are most meaningful to them.

So how do you make money and still do what you're passionate about? What do you look for when starting a direct sales business? This isn't always easy because we don't always know what we're deeply passionate about.

Sometimes people sign up spur of the moment without doing any deep soul searching. Sometimes people sign up for the fun and camaraderie especially if it's a fun team environment. And other times people start a direct sales business because they have a deep passion to educate and change lives.

But what I've found is that without passion for the business, you won't find the motivation to get working on your business. It's nearly impossible to commit to anything without passion. And if you're not working on the business, it doesn't matter what the pay out is, because zero activity equals zero pay.

I have friends in direct sales that represent different companies and products. When you get to the heart of WHY people stay with the company, it comes down to the products, the company, and team support (not necessarily in that order) that are based on personal values that are important to them.

I've found with my female pals, the products are important to them as well as the team support, leaders of the company, and various other reasons why they love the business they're in.

One of my favorite things about the direct selling industry is that there are thousands of products and companies to choose from. If you're lacking passion or if a product isn't working for you, find something else that moves you, and build your passion around that business. There is a business in direct sales that is right for YOU. It's a matter of knowing what you're most interested in and passionate about and find a business around it.

How about you? What do you look for when starting a direct sales business?

'til next time,


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