There are two things you need to do in direct sales: selling and sponsoring. Sound simple right? There's a saying, in order to achieve your dreams, you have to help enough people achieve theirs.
If you want to sponsor quality recruits to your direct sales business then it's best to start with understanding a critical component of this business and that is: direct sales is a relationship business.
The quality of the relationship matters when it comes to making a sale or sponsoring a new recruit into your business. Knowing this, you would think networkers are better at forming relationships. Instead, too many of them constantly "pitch" the products or opportunity online and offline rather than learning how to "source" and find quality recruits to sponsor.
Did you know that 70% of customers leave because they didn't like the human side or lack thereof of doing business with the prior provider? So yeah, relationship matters a great deal especially in a business like network marketing that depends on sponsoring to grow your business.
Here are some tips on finding quality prospects by sourcing rather than pitching:
These days, social media such as Twitter, Facebook, LinkedIn, are filled with business opportunity pitches and product promotions. I get that you're in sales and recruiting but pitching only cheapens the industry and annoys your followers and friends.
Instead, use social media to be social and connect with others, just like you would in person. Social media works best if you participate, retweet and syndicate other people's comments or articles, and use the opportunity to add to someone else's business. Offer something of value to your network of contacts.
Before a sale takes place or a recruit signing up with your business, you have to establish the like-ability and trust factor.
Now let's consider sourcing. Experienced entrepreneurs source for potential prospects by being likeable and trust worthy. The best way to become likeable is to help others. If someone asks a question on Twitter about blogging or internet marketing- offer some pointers. It's a powerful way to connect and build rapport in a cold market.
The reason why network marketers aren't good at sourcing is because it requires patience. Sourcing is not a one-way communication. When you're pitching- you are doing the promotion. When you're sourcing, you're actually taking the time to get to know your potential prospects and that takes time.
Relationship building takes time. The longevity and success of your network marketing business also takes time. If you want to make a quick sale or recruit one or two folks then pitching might work for you. But if you're serious about building a long-term successful and respectable business, learn to source and sponsor the right prospects to your business.
Remember, it's not the business opportunity or xyz ingredients in your product line, but YOU and how you treat people that matters before they even consider joining your business or buy from you.
'til next time,
P.S. For more internet marketing tips to grow your business, download my FREE ebook 9 Powerful Strategies for Turning Your Passion into Profit in the opt-in box.