Wednesday, July 21, 2010

5 Ways to Use Article Marketing to Build Traffic for You Direct Sales Business

Article marketing is one of the most effective ways to build traffic to your blog or website. Bloggers have been using this strategy because it’s a tried and true tactic. With hundreds of article directories to submit your articles to such as Ezine and GoArticles, submitting articles establish yourself as someone who is knowledgeable in her niche market, builds credibility, creates awareness for your personal brand, and the best part is that article marketing really works.
Here are 5 ways to use article marketing to effectively grow your direct sales business opportunity:

Benefits of article marketing

#1 Brand yourself, build credibility and expertise.
#2 Free advertisement, build backlinks and boost traffic to your site.
#3 Article syndication from other people re-using your articles and sharing them on their sites.
#4 Build a list of prospects, sell products, or sponsor more recruits.
#5 Article marketing when done properly will benefit your business.

Focus on using intriguing headlines containing keywords that your readers would search for. Example: if you’re writing a review on anti-aging skin care products, it would be a good idea to have these keywords in your headlines as well as in the summary or top portion of your article.

Don’t talk about you or what your business is about. You’ll have an opportunity to share your bio in the resources/author’s box which is placed at the end of the article. This is where you’ll be able to include links to direct people back to your site.

The purpose of the article is to inform, share valuable information with your readers, and provide benefits to help solve their problems. The more helpful and valuable your article is, the more likely someone will visit your site to find out more about what you do.

If you’re starting out with article marketing, start with Ezine or some other top ranked article directories and check out the articles on those directories. You can learn a lot from how the articles are written and the format before you start yours.

Once you’re ready, post some articles on one or two directories before adding on more. It’s best to submit more articles on one high-ranked directory than submit your articles to a bunch of lesser-ranked directories. Your blog will benefit from leveraging a higher-ranked directory.

The beauty about article marketing is that you write the article once and it’s indexed on search engines such as Google and continues to be searched and used for a long time!

'til next time,

Janette

p.s. For more FREE tips on internet marketing for your direct sales business, get my free ebook 9 Most Powerful Strategies by leaving your email so you can download the ebook right away.

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