Why blogging is the perfect marketing for direct sales consultants is because it’s practically free to start a blog. A blog is your storefront. It allows you to offer valuable, knowledge-based info that your prospects can use and prosper in their business. People are hungry for knowledge and a blog that offers useful content is a magnet.
Think of a regular retail store. An eye-catching display magnetizes potential customers to a store. I’ve been known to buy a few items off a display.
Similarly, a blog with valuable content that benefits your readers, will attract them to your storefront. Make your blog “storefront” a noticeable attraction on the web.
As a marketing strategy, a great blog gets indexed on search engines, picked up by webmasters, syndicated by other bloggers, and gets lots of comments. To this end, blogs rule because it travels through so many different platforms i.e. Twitter, Facebook, LinkedIn. And it doesn’t cost you anything except for your time.
Producing a great article is the equivalent of doing the work once and reaping the rewards a long time thereafter. Meaning, one great article gets indexed permanently on Google, linked to, shared by other readers, and can potentially spread far and wide on the internet.
Essentially, it works just like direct sales because you can leverage a blog through different media outlets that gets syndicated by numerous readers which attracts even more readers.
The success of a blog not only attracts prospects to your direct sales business opportunity but opens doors for additional opportunities such as affiliate marketing, joint ventures, and other opportunities.
Age of Google
Since we are living in the “age of Google” to borrow Vanessa Fox’s new book title: Marketing in the Age of Google, every business owner including you as a direct sales consultant is affected by the search marketing culture. With the right targeted keywords, your prospect can find your content from a Google search.
With the ease of starting a blog such as getting a domain name, web hosting, can you think of a better platform that costs practically nothing with the potential of attracting a constant flow of leads to your business?
Strut your stuff
A blog is your voice that communicates to a wider audience your expertise and positions yourself as an expert in your business. It’s the best form of marketing- passively marketing your business that’s based on providing value first. By adding more value to your prospects’ lives, your blog magnetizes them to your store, just like a traditional storefront with a snazzy display.
For direct sales consultants, now is the time to position yourself with an online presence and a blog is a must-have. Not only a blog is the perfect marketing but the internet is truly blossoming with unlimited opportunities. More people are using internet to search and find what they need, NOT less.
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