Tuesday, June 29, 2010

6 Ways to Generate More Leads, Business and Income to Your Direct Sales Business

Everywhere you look online there’s a sleuth of training systems on how to make money, how to tap into the newest and greatest information product, and it’s tempting to buy everything you see. But the truth is, the fundamental principles of business have always remained the same. These are basic business principles that apply to all businesses.

-Your business needs leads and customers.
-Your business needs to sell more products to your existing customers, new customers, and earn repeat businesses.
-Your business needs to be profitable.

So how do you achieve these criteria? Here are 6 ways to generate more leads, business and income to your business:

#1 Target market

You can’t sell everything to everyone. You’re a small business owner and not Wal-Mart. Focus on niche and personalization. Develop an ideal customer profile and serve their needs. If you’re selling anti-aging organic skin care products, profile people that care, worry about aging and conscious about using eco-green products.

#2 Deliver outstanding service

You have to set yourself apart from other direct sales distributors. Unless your business opportunity is the first and only company with a particular product (highly unlikely), you need to provide outstanding service to your customers to gain their business. One of the best ways is to provide outstanding service and value to win them over.

#3 Focus on benefits

Too many direct sales distributors focus on features. For example, our company is the first to launch xyz product. Our company is the only one with xyz ingredients. These are features of your company. When you focus on benefits, you’re letting your prospects know how they will benefit from using your products. Your customer is only thinking about how your products or services will benefit them.

#4 Become internet savvy

You have to be savvy with all forms of marketing, especially with internet marketing. Whatever medium you choose as your main marketing strategy, whether that’s blogging or a website, be sure to provide value and share relevant content that benefits your potential customers. You don’t need to spend thousands of dollars but incorporate internet marketing strategies that are time and cost effective. If you’re not online, people can’t find you.

#5 Attract leads

Finding customers is becoming harder than ever without a strategy. You can no longer go after prospects. You can’t spam them with unsolicited email offers about your products or opportunity. It’s too easy to hit the delete or unsubscribe button. There are millions of blogs, websites and products to choose from online. Give people a reason to want to consider yours. You’ll have more success if you use “teaching” methods to attract people to you.

#6 Broaden your income streams

Direct sales distributors no longer have to rely on their sole opportunity for income. With the ease of tapping into the internet, there are so many ways to broaden your income streams. The easiest is to sell other people’s products (affiliate marketing). It’s free, no monthly requirements, and you earn whatever you sell. It’s a great way to add a secondary source of income while building up your direct sales primary business.

'til next time,


p.s. If you're in direct sales and struggling to get leads, get my FREE ebook 9 Powerful Strategies for Turning Your Passion into Profit by subscribing via email.

Monday, June 21, 2010

Is Direct Sales for You? What You’ll Need to Know to Achieve Success in Direct Sales

It’s never been easier to start your own business whether it’s direct sales or selling hand-made sterling silver jewelry on Etsy, the internet offers unlimited opportunities for budding entrepreneurs. If you’re willing to hustle and have the motivation, you can set up an online storefront for dirt cheap or even free with a blog.

Whatever business you choose, your business needs to have an online presence. You need to get onboard with internet marketing and be proficient with internet marketing to have any chance of achieving direct sales success.

Here’s what best selling author Corey Perlman of eBoot Camp says about internet marketing: “No matter what type of business you’re in, you must have an effective, user-friendly web site and a powerful search engine presence to be able to thrive in today’s complex and competitive marketplace.”

Technology that used to cost thousands of dollars is affordable for everyone. You don’t need thousands of dollars to set up a customized website because there are hundreds of quality free Wordpress themes to choose from.

In fact, you can even start a free blog using Blogger just like Janette Skincare Direct Sales Blog. If you’re not sure if blogging is for you, starting with a free one with Blogger is an excellent choice.

If you’re not sure where to start, I recommend checking out www.copyblogger.com. A ton of free resources on blogging and copywriting. You can also download my free ebook: 9 Powerful Strategies for Turning Your Passion into Profit with a blog by entering your email on the sidebar >>>

For additional recommended products on internet marketing for direct sales, visit Marketing Direct Sales for even more free tips.

If you have access to a computer and internet, there’s no reason why you can’t start a business online and start leveraging the power of the internet and start attracting business to you. The question is more of will and desire rather than lack of resources.

The biggest challenge for most budding entrepreneurs is finding the time. You don’t need a lot of time but you do need at least an hour or two a day where you’re 100% focused on doing activities that are related to building your business.

This takes discipline and a firm commitment. This also takes giving up watching an hour or two of your favorite TV shows or other past time hobbies.

But if you have the will and desire to become an entrepreneur, you must find a way, otherwise your ideas will be just ideas and there are plenty of great ideas people in this world. It’s the do-ers that become successful entrepreneurs.

If you are interested in starting a direct sales business and join a team that’s dedicated to helping you achieve and prosper with internet marketing, check out my website >>> Apriori Beauty

'til next time,


p.s. If you find this article helpful, kindly share. As always, share your thoughts or leave me a question in the comment area. Thanks so much!

Thursday, June 3, 2010

Why Blogging is the Perfect Marketing for Direct Sales Consultants

Why blogging is the perfect marketing for direct sales consultants is because it’s practically free to start a blog. A blog is your storefront. It allows you to offer valuable, knowledge-based info that your prospects can use and prosper in their business. People are hungry for knowledge and a blog that offers useful content is a magnet.

Think of a regular retail store. An eye-catching display magnetizes potential customers to a store. I’ve been known to buy a few items off a display.

Similarly, a blog with valuable content that benefits your readers, will attract them to your storefront. Make your blog “storefront” a noticeable attraction on the web.

Marketing strategy
As a marketing strategy, a great blog gets indexed on search engines, picked up by webmasters, syndicated by other bloggers, and gets lots of comments. To this end, blogs rule because it travels through so many different platforms i.e. Twitter, Facebook, LinkedIn. And it doesn’t cost you anything except for your time.

Producing a great article is the equivalent of doing the work once and reaping the rewards a long time thereafter. Meaning, one great article gets indexed permanently on Google, linked to, shared by other readers, and can potentially spread far and wide on the internet.

Essentially, it works just like direct sales because you can leverage a blog through different media outlets that gets syndicated by numerous readers which attracts even more readers.

The success of a blog not only attracts prospects to your direct sales business opportunity but opens doors for additional opportunities such as affiliate marketing, joint ventures, and other opportunities.

Age of Google
Since we are living in the “age of Google” to borrow Vanessa Fox’s new book title: Marketing in the Age of Google, every business owner including you as a direct sales consultant is affected by the search marketing culture. With the right targeted keywords, your prospect can find your content from a Google search.

With the ease of starting a blog such as getting a domain name, web hosting, can you think of a better platform that costs practically nothing with the potential of attracting a constant flow of leads to your business?

Strut your stuff
A blog is your voice that communicates to a wider audience your expertise and positions yourself as an expert in your business. It’s the best form of marketing- passively marketing your business that’s based on providing value first. By adding more value to your prospects’ lives, your blog magnetizes them to your store, just like a traditional storefront with a snazzy display.

For direct sales consultants, now is the time to position yourself with an online presence and a blog is a must-have. Not only a blog is the perfect marketing but the internet is truly blossoming with unlimited opportunities. More people are using internet to search and find what they need, NOT less.


PS If you're just starting out with blogging- I highly recommend ProBloggger's 31 Days to Building a Better Blog. It's only $19.95! Darren Rowse is the EXPERT on blogging. Click here to view more details