Tuesday, March 9, 2010

You Can’t Brand YOU If You’re Promoting Your Company’s Replicated Website

Last month, I blogged about direct sellers and network marketers need to set up their own blog or website that is separate from their company’s replicated website. Here’s my original post

If you’re new to direct sales, network marketing you may not know the importance of setting up your own blog or website because I certainly didn’t. One of the main reasons why you need to consider setting up a blog (besides the fact that it’s relatively easy to do), is that it gives you the freedom to promote YOU. It’s your opportunity to tell potential prospects why they should partner with you. It’s your opportunity to talk about your company’s products and opportunity, if you choose to. It’s your opportunity to showcase the things you’re darn good at which you can’t showcase on a replicated website.

Your company’s replicated website is a generic website that has the same content and is given out by the hundreds and thousands to distributors. It's beautifully designed, no doubt, with important info about the company and products, however it's not about YOU.

Google, Yahoo and other major search engines index content. The more original the content, the better a blog or website, will be ranked. I could go on and on about why you need to have a blog. But if I haven’t talked you into the importance of starting a blog or website to brand yourself just yet, perhaps this article by Bill Hartzer will shed some light for you. The article specifically discusses the importance of search engine optimization for network marketers. Definitely check it out and share with your team!

As always, would love to hear your thoughts. Select Read More at the end of this article and leave me a Comment.

Search Engine Optimization and Network Marketing: How to Get More Leads


Shannon D. Silva, The 30-Day S.P.A. Coach said...

Hi Janette,

I agree with you. I'm also in direct sales and I feel that I need to stand out in order to attract my target market. That brings up another pet peeve - so many companies say that everyone is your target market and that simply isn't true.

I've always felt torn about branding myself in direct sales. I know it's what you need to do and direct sales is also about being duplicatible. What are your thoughts on this?

Janette Stoll said...

Hi Shannon!

Thanks for your thoughtful comment. You are right in that not everyone's your target market. You need to identify who your ideal business partner is or customer and craft your message to appeal to them. For example, if I’m selling nutritional products, meeting people at the gym makes more sense than hanging out with happy, couch potatoes.

The reason why I encourage direct sellers to work on branding themselves first instead of their company is that most of the time people will join your business because of YOU. Direct sales companies don’t do the actual recruiting, the consultant does. People want to work with people that not only make them feel good about themselves but they want to partner with those that truly helps them. By increasing your value, adding value to others, and developing a “give to get” mentality, you are essentially duplicating the success of your business by teaching your team members to be and do the same .


Korea eZone said...

I just the beginner of blogger user, so I don't know how to built up my followers to my blog. I also use website to promoting my products.


Chrystal DeCeglia said...

Found your blog in a twittermom post. Now following you on Twitter. I'm an Avon rep in Phoenix, AZ. Looking forward to learning from you.

Janette Stoll said...

Hi Chrystal,

Thanks so much for stopping by and saying hello. I hope you found the info helpful. There are new posts this week which you don't want to miss because they will be about internet marketing.


Stacey Watson said...

Found you through a posting on wahm.com and after scanning through some of your blog posts I can't wait to get home and read more! Thanks for some great information!

Janette Stoll said...

Hi Stacey,

Aww, what a nice comment! Thank you for taking the time to check out the posts :).