Monday, March 1, 2010

What’s Holding You Back from Becoming a Linchpin? Highlights from Seth Godin’s New Book

It seems like every time Seth Godin writes a new blog post or comes out with a book, we stop and listen to hear what he has to say. There’s a reason why he’s considered a genius by many. As an avid reader, I’ve read a lot of books and lately, I’ve found the new books to be the same old material, but regurgitated, and repackaged, and are somehow more expensive. Seth Godin’s new book, Linchpin, is worth every penny of my hard-earned money. In fact, I’m so moved by it that I’ve dedicated this post on how to be inspired and become a linchpin.

What is a linchpin? It’s somebody in a company or an entrepreneur that’s indispensable. They’re not indispensable because you can’t find someone to replace the mechanics of their job because you can teach anyone to plug in numbers, follow instructions, and so forth. What Seth’s referring to is that a linchpin is someone who is creative, imaginative, who’s able to see and seize opportunities, and someone who creates value in the work they’re doing. It’s what many great athletes have in common too and what separates a champion from a great player. In tennis, it’s more than just talents, but how you respond in those crucial moments determines whether you win or lose.

In this economic climate, your job can be replaced by someone else that can do the same thing probably better than you can but for a lot less money. You can teach someone to punch in numbers or how to do a PowerPoint presentation but it’s a lot harder to teach someone to become an artist. “Be an artist” according to Seth is what it means to be a linchpin. I thought he was suggesting that I hit the nearest craft store and pick up painting but be an artist refers to getting fired up and become emotional about the work you’re doing. Master your craft in whatever business or work you’re in, be different, be unique, and create value in everything that you do. That’s being a linchpin!

When you’re reading this book, Seth challenges you to re-train your lizard brain that has been wired to be resistant and to be afraid. This book will inspire you become a linchpin. It’s for employees, entrepreneurs, teachers, parents, and whatever business you’re in, you will be inspired by his words.

Leave a comment below and share your thoughts with us. More importantly, how do you become a linchpin in your direct sales business so that you’ll stand out from the rest?


Unknown said...

So how do you stand out in the direct selling? I am brand new to a company that launched in Jan...I am in sales myself and would like to know the differences in sales approaching "Cold" peolple...i guess you could say.


Janette Stoll said...

Hi Maureen!

That is a great question and the answer is a bit long to cover in this comment but the quick answer is: people generally don't do well when they feel "approached" about a product and especially about an opportunity, UNLESS they have specifically asked for it. One of the best ways to share your opportunity is to get to know them and see what they're looking for. They may or may not be interested but getting to know them first, and be genuinely interested in them, will open more doors to have a conversation about your opportunity or your products. I hope this helps :).


Quality said...

Re-training your brain is essential