I'll be sharing 5 tips, one tip for the next 5 weeks because it's so long. If you’re in direct sales, chances are you’ve signed up with a company that teaches you how to gather a list of your "warm market" which entails your friends, family, co-workers, church members, and so forth. Basically, it’s a list of people you already know and they know of you, to a degree. That’s why it’s called a warm market list. There is nothing wrong with this list as it’s a good list to start generating a list of potential customers and recruits into your business. After all, your sister will certainly buy a product from you, right? However, if you’re looking to build a substantial income opportunity or plan on being in your direct sales business for the long haul, you really need to expand on this list, and start networking with a lot of people in order to build a successful business. Let’s think about this, if you were to open a retail storefront, you wouldn't rely on selling only to your friends and family, unless you have other means to pay for rent and other expenses. It's just not possible to operate that kind of business long term. In direct sales, it’s even more vital that you look to expand your warm market because you don’t have a storefront that people can easily drive to, to learn more about your services or products. You are relying on your personal efforts to promote your products and business opportunity. So how do direct sellers expand on their warm market list once they’ve approached everyone on that list? Here are 5 easy tips every direct seller needs in order to expand their business online.
1. If you don't already have a Facebook or Twitter, sign up for one or both. First of all, it’s free! As bestselling author, Gary Vaynerchuk says in Crushing It! "It's free communication. That in and of itself has value and you should take advantage of it". There are a lot of social networking sites to join. Whether you choose Facebook, LinkedIn, or Twitter, it doesn’t matter. What matters is the level of your consistency and value added contribution. Be genuine and balance your participation with business updates as well as personal updates. Be a real person. Remember that no one’s going to join your business opportunity if they don’t feel like they know you, like you, or trust you, so start with a genuine interest in getting to know them first. Would you agree?