Monday, February 22, 2010

How to Use Google Alert for Your Business

I stumbled upon Google Alert while reading The New Influencers by Paul Gillin. Google Alert is one of those once quiet hidden gems but now a lot more people are using to keep track of what's being said about their business as well as what's going on, on the web, based on the parameter of keywords that you set on your Google Alert.

For example, I use Google Alert to keep track of any news, topic, basically any keyword which starts with Apriori Beauty. Google picks up whatever it has indexed with the keywords and deliver the Alert directly to my Google Gmail. Brilliant!

Here is an example of what came up recently on my Google Alert for Apriori Beauty (it happened to be one of my posts :)):

Google Web Alert for: apriori beauty

WHAT is Apriori Beauty? WHY Apriori Beauty?
The Apriori Beauty story begins with a unique individual ... Apriori Beauty is the last chapter in Candace's network marketing career. ...
Have you heard of Apriori Beauty? The company launched in the summer of 09 and founded by Candace ... Apriori Beauty ...

Why is this tool effective?

It helps me to keep track of not only of my own posts to make sure that search engines like Google is indeed indexing my hard work, and it also helps me to be in the loop of what my fellow Apriori Beauty consultants are doing to promote their business. And, it gives me insight on what sort of conversations are taking place about my business. As Paul Gillin, author of The New Influencers, stated in his book "social media is about conversation marketing". This "conversation" goes beyond keeping track of my fellow AB pals but there is conversations taking place in forums, beauty, skin care, business opportunity blogs relating to Apriori which can be highly valuable. If you don't know what your target market is looking for, talking about, then you're not part of the solution. For example, recently there was an Alert and I clicked on the link which takes me to the beauty forum and I was able to check out all the conversations about Apriori i.e. the products, the opportunity, and so forth. It's a good opportunity to chime in and be a part of the conversation.

Another way to look at Google Alert is a tool that's available for free for you to use. My motto is, if it's free and it has potential to help grow your business, why not take advantage of it? I have a ton of Google Alerts set up and it's one of the things I look forward to daily.

As always, feel free to share by Retweeting, email, or share on Facebook.
If you use Google Alert and find it highly useful for your business, do leave a comment and share with our readers. This blog is all about sharing :)

Tuesday, February 16, 2010

9 Reasons You Need Social Media by Stuntdubl

Happy Monday!

This is a great article from Stuntdubl. I like it so much that I've decided to include a link so you can read the entire article directly from the blog itself. I shared it on Twitter today and through emails received such great responses so it's now on my blog. If you're in direct sales or really, any kind of business these days, you've got to have an online presence and use social media marketing to drive traffic and leads to your business. Your competitors certainly are and these are free and takes minutes to sign up so why wouldn't you embrace additional tools to build your business? It's another free avenue to promote your business.

Enjoy this terrific article and leave a comment and let me know what you think. Feel free to Retweet and share with others.

Sunday, February 14, 2010

Online Marketing Tips for your Direct Sales Business, Part 2

In my last post, I gave you some tips on how to drive more traffic to your website. First of all, set up a free blog or website in addition to your company's replicated website. Blogger is an easy blog to set up and you can start blogging right away. Since it's owned by Google, Google will automatically index your blog. A huge plus. There are others like Wordpress, Typepad. I like Blogger for its simplicity and a good start if you're a beginner. If you don't know where to start, take a look at mine, or look at other blogs in your direct sales business i.e. competition to see what you like or don't like about those blogs.

You've probably heard that content is king when it comes to blogging. Don't worry about jazzing it up too much at the beginning with banners and too much graphic. It's distracting at best. Focus on the meat of your blog which is your content. Be sure to use good keywords in your title post and blog title. If you're posting about your business opportunity, instead of using the word skin care which is a generic word, you may consider adding in your company's name. For example, Apriori Beauty is an all natural and organic skin care business opportunity. Focus on some niche topics that you're passionate about and share valuable tips that your audience can benefit from. Don't use the blog just to promote your business. I love helping others start their own green direct sales business opportunity using online marketing so my content is focused around this topic in addition to promoting my business.

Submit your blog site to search engines like Yahoo, Technorati, Digg and Pingomatic, so your blog gets indexed quickly. Comment on other blogs is a great way to get your name out in the bloghosphere. I've connected with a couple people that found me through a comment I left on a blog!

Social Media
With millions of blogs, don't expect anyone to know your blog exists. Don't be discouraged if it seems awfully quiet. Start by sharing with people you know and through social media sites like Facebook, Twitter, LinkedIn. I'm asumming you're on those sites if you are looking to build an awesome online business. I'm stressing again that's these are free, so why wouldn't you want to create more visibility for your business!

There are so many books that can go into much greater detail than I can possibly share through my blog so get to the nearest bookstore, and devour as much as you can on this topic. You will be a pro and blogging in no time.

Finally, once you start a blog, be consistent. Post at least once a week to have a real chance of being picked up on search engines. Google and Yahoo love blogging because of original content and frequent updates.

If you have cool tips to share with your fellow direct sellers, would love to hear your comments below. I will mention your name in my next post to those who are kind enough to contribute.

Tuesday, February 9, 2010

How to Increase Your Direct Sales Business Online with these 5 Easy Tips

I'll be sharing 5 tips, one tip for the next 5 weeks because it's so long. If you’re in direct sales, chances are you’ve signed up with a company that teaches you how to gather a list of your "warm market" which entails your friends, family, co-workers, church members, and so forth. Basically, it’s a list of people you already know and they know of you, to a degree. That’s why it’s called a warm market list. There is nothing wrong with this list as it’s a good list to start generating a list of potential customers and recruits into your business. After all, your sister will certainly buy a product from you, right? However, if you’re looking to build a substantial income opportunity or plan on being in your direct sales business for the long haul, you really need to expand on this list, and start networking with a lot of people in order to build a successful business. Let’s think about this, if you were to open a retail storefront, you wouldn't rely on selling only to your friends and family, unless you have other means to pay for rent and other expenses. It's just not possible to operate that kind of business long term. In direct sales, it’s even more vital that you look to expand your warm market because you don’t have a storefront that people can easily drive to, to learn more about your services or products. You are relying on your personal efforts to promote your products and business opportunity. So how do direct sellers expand on their warm market list once they’ve approached everyone on that list? Here are 5 easy tips every direct seller needs in order to expand their business online.
1. If you don't already have a Facebook or Twitter, sign up for one or both. First of all, it’s free! As bestselling author, Gary Vaynerchuk says in Crushing It! "It's free communication. That in and of itself has value and you should take advantage of it". There are a lot of social networking sites to join. Whether you choose Facebook, LinkedIn, or Twitter, it doesn’t matter. What matters is the level of your consistency and value added contribution. Be genuine and balance your participation with business updates as well as personal updates. Be a real person. Remember that no one’s going to join your business opportunity if they don’t feel like they know you, like you, or trust you, so start with a genuine interest in getting to know them first. Would you agree?

Monday, February 1, 2010

Monthly Updates & Direct Sales Tips!

These blogs have excellent content …

1. Stay updated on current events in direct sales/network marketing.
2. Chris Brogan. One of the very best experts on social media!
3. Jackie Ulmer. Lots of tips/resources for direct sellers.
4. Jenfongspeaks
5. Julieannjones

Tip: If you’re not ready to set up a blog just yet, commenting on blogs is a great way to start. Be sure to provide a link back to your website.

What’s New with Apriori Beauty?

Apriori is continuing to grow at an impressive rate. When I joined, there were about 700 consultants and that was only a few months ago. There are currently 4000 consultants and counting. Most companies don’t grow at this rate unless you have outstanding products, an experienced management team, and leaders in the field. It is truly inspiring for me to see how Apriori is changing skin and lives!

There are a lot of exciting things to look forward to if you are considering a business opportunity with Apriori Beauty. I am especially excited about the new pharmaceutical grade chemical peel that Candace Keefe developed with the support of Dr. Lisa Karamardian, an OB-GYN. Here’s a brief except from my Apriori Beauty colleague Christine Casey in Oklahoma. With the support of Dr. Lisa Karamardian, an OB-GYN who hears the aging concerns of women on a daily basis, Celloxylin MD products will help "put control of how a woman feels in her own hands." No needles, no knives, just advanced innovative products that replace expensive medical procedures”.

If you’re interested in trying this chemical peel right in the comfort of your home without the hassle of having to go see a dermatologist, be sure to sign up on my website as a free client. There’s a terrific update from Candace Keefe too on my website. Click HERE

What’s new with Me?

I can’t believe it’s February already! It truly feels like I was ringing in the new year with my daughter who insisted on banging pots and pans to celebrate the new year. Celebrating the new year is indeed what I’ve been doing. January was a terrific business month for me with Apriori Beauty and it is my goal to continue the momentum heading into February. I’ve been busy and committed to fulfilling my goals set for 2010. One of them is to be constantly and consistent writing for my blog and building my business. In addition to using this outlet to continue building my Apriori Beauty and other income producing hobbies (see my sidebar), I hope to provide valuable direct sales/business tips for my fellow direct sellers, like you, so we can all benefit. I’ve found one of the best ways to expand your contact base is by sharing your knowledge with others. In addition to emailing tips to you ladies via email, I love social networking sites such as Twitter.

With social networking, it can dominate your time if you don’t use it wisely. As direct seller expert Jackie Ulmer wisely shared, be conscientious of your time on these social networking sites. Are you being productive or just “Facebooking” what you had for lunch. Of course, that doesn’t mean you spam your friends every chance you get with business opportunity either. Keeping a balance between business and personal updates is recommended. Along the way, be sure to provide valuable content for your audience. There are a ton of books on how to get started on Twitter and Facebook. Free content is everywhere, just Google it and you will surely find what you’re looking for, or don’t hesitate to shoot me an email. I’d love to hear from you. There are so many ways to promote your business for free so take advantage of them! If you’re not ready to blog just yet, start with Twitter, as it’s a micro-blogging site and be sure to follow me and I will follow you back @janettestoll.

As always, please stay in touch, forward along this blog to your fellow direct sellers if you think the content is helpful to them, and please share anything cool you find online as I’d love to post it on my blog. Remember, check my blog often as I’ll be updating even more tips/resources!