Wednesday, December 1, 2010

Why People Start A Network Marketing Home-Based Business

Network marketing has been around for decades since Tupperware. The business model is simple: selling common products such as beauty, kitchen gadgets, and jewelry to consumers through a home party plan format.

Even though there are thousands of direct sales and network marketing home-based business opportunities, why does it continue to attract so many people?

Because there are a lot of benefits to starting a home-based business. But there are also misconceptions about how easy it is to achieve success in network marketing. The reality is that it's not easy but achievable for the right-minded entrepreneur.

Let's start with the benefits of starting a network marketing business:

#1 Low start up cost as well as free or earn-your-kit options.

#2 There are no requirements. You can sign up within minutes online and start your business.

#3 Flexible schedule. Ideal for moms, working professionals, retirees and the opportunity is open to everyone.

#4 An opportunity to earn a great income from home without building a business from scratch.

There are other reasons why people start a home-based business too: including product discounts and socializing.

Network marketing is a great learning ground for budding entrepreneurs. Nearly all of the companies offer solid training such as product demonstration and how to book parties and so forth.

With the growth of the internet, network marketing companies are becoming more internet and social media sophisticated too.

But the best part in my opinion about network marketing is the personal growth transformation.

With the low entry cost, you'll benefit immensely from the free training alone, even if you never sold a product or recruited anyone.

Think about it. For a measely start-up cost from free to $10 and upward in the hundreds, it's hardly a financial risk. The risk often comes from overloading products which ends up in the garage or heavily discounted on Ebay. It's something you should stay away from doing.

Only buy what you plan on re-selling. And never buy products to promote to the next level.

With a home-based business you can cancel your business anytime. There's no long-term lease like a traditional business. The benefits typically outweigh the disadvantages especially if you tap into the free training. Not to mention the free products and trips you can potentially earn.

These are just some of the perks of starting a business in network marketing.

Now the dark side of network marketing that some don't want to talk about.

First, the idea of retiring from home or firing your boss sounds great as a recruiting spiel and great goals to aim for. But the reality isn't nearly as attractive as it appears or achievable for most.

Why? Because ...

As easy as it is to get into network marketing, it's just as easy to get out. In fact, it's not whether you've signed up that matter but whether or not you're actively building your business that determines your success.

Don't fall into the trap of how easy network marketing is because it isn't. You'll need to do a lot more than telling two of your friends and telling them to tell two of their friends and so forth.

Prepare yourself from the beginning with the right expectations. Learn everything you can about being an entrepreneur. Study the mind-sets of successful entrepreneurs and read business and personal development books to stay motivated. Learn business skills such as marketing and how to get leads.

Without new leads your business won't survive for long.

Starting a business by doing what you're excited about is just part of the success equation. If you practice on mastering the principles of success mind-set and marketing skills ... you'll go far in whatever business you choose to represent.

With the fierce competition from thousands of network marketing and direct sales opportunities not to mention traditional retailers ... you'll need to sell beyond your friends and people you know to have any chance of long-term success.

If you're not generating new leads every day ... my free 27-page Report might help you. Just enter your email on the right sidebar and you'll get instant access.

'til next time,

Janette

P.S. I just created a new Facebook Page. Will you do me a favor and "Like" it? Click here to Like it. Thank you so much :)

Wednesday, November 17, 2010

Marketing Direct Sales Recent Blog Posts

Some recent blog posts from Marketing Direct Sales ...

How To Become A Great Entrepreneur With This One Tip


Book Review - Internet Riches: Simple Money-Making Secrets


What Every Direct Seller Needs To Know About Marketing Online

Head on over there and share your thoughts in the comment area.

'til next time,

Janette

P.S. If you find these articles helpful, kindly share with your entrepreneur pals.

Monday, October 25, 2010

Direct Sales Tips: The Problem With The Warm Market Strategy

If you're like me, you have friends or know people that are in direct sales or have done direct sales at one point or another.

Personally, I think it's a fantastic business for some people to get into. Notice I said 'some' and not all because this business isn't a good fit for everyone.

But with the right training and preparation the success rate could be much higher. There are numerous reasons why so many promising superstars fail but first ... the most obvious is this:

There are numerous problems with using the warm market approach and here is my take on it:

Traditionally, direct sales has relied on and teaches consultants to sell to their friends and family through the home party plan format.

Basically you invite your friends, family, and neighbors i.e. your warm market list to your first product launch. The goal is to sell products and sponsor anyone at the party who might be interested in joining the business with you and get additional bookings.

This strategy has worked for the direct sales industry since the Tupperware and Amway days but times have changed. There are thousands of opportunities today. And with most people online to search for products and to buy products there’s a lot more competition.

With that said, selling directly to consumers is a powerful way to move products. Think of Costco food demos or your grocery stores. We’re more likely to buy if we can sample and try the product in person.

The problem is that it’s challenging for direct sellers to consistently get people to attend their home parties. The warm market strategy works to some degree because your friends and family are supportive and want to help.

But if you don’t learn how to market your business beyond your warm market you’ll run out of potential customers to sell to and quickly.

Without leads, your business will cease to exist, especially if you have the type of business that is non-consumable i.e. home d├ęcor, jewelry, collectible items that people aren’t likely to buy on a recurring basis.

Let’s be honest here, when the good times were rolling, people were more likely to splurge but with the economy still shaky, people are cutting back. When gas prices are over $3 a gallon people are going to drive less and spend money on the necessities such as food and groceries.

That’s not to say people aren’t buying because we love to buy but the masses have become more selective on what they’re buying. There are bargains abound with retail slashing prices everywhere you go.

As a direct seller, you need to compete online, offline, with other direct sellers, and business owners. As I said, the competition is fierce but not entirely doom either if ...

You learn the right marketing skills. So if you’ve made it this far in my article it’s not all doom and gloom.

Hopefully the point I’m trying to make is this … there are thousands of direct sales opportunities to choose from. Do your research and think hard about the product need in the marketplace. And price points.

If it takes you the same amount of time and resources to promote a $10 product versus a $50 product earning the same 30% commission … it might be wiser to consider the higher point item.

Not all opportunities are created equal so do a thorough research. Think about product need in the marketplace.

*Is it a product that people are already using which means it’s an easier sell?
*Is it a one-time purchase OR can you get recurring business from it?

Regardless of the type of business you choose understand that marketing and the right kind is what keeps your business growing.

Without marketing, your business will die.

So there’s nothing wrong with selling to your warm market but it only works to a degree. In today’s competitive online and offline competition, you will need to learn not only online marketing skills but incorporate as many marketing strategies as possible to build your business.

What are your thoughts on the warm market approach. Share your success stories :).

'til next time,

Janette Stoll

P.S. **To learn how you can start generating leads, tips and techniques to start your business go to http://www.marketingdirectsales.com and get instant access to my FREE ebook that will show you how to attract prospects the RIGHT way.

Saturday, October 16, 2010

Why Should You Start A Direct Sales Business?

Peter Drucker - considered one of the most forward thinkers says - “the best way to predict your future is to create it.”

Especially in this unstable economy we’re in and the recent recession we’ve experienced: there’s no such thing as security. You can’t look to anyone to save you, not the government, and certainly not any company.

The only security you have is YOU.

In fact, you are the most powerful weapon against poverty. Because you are capable of endless possibilities. First, you must believe in you and desire success badly enough to make a change. Change won’t happen unless you put in the work on a daily basis.

If you have self-belief and willing to learn new skills to better your financial future then starting a direct sales business might be the best decision for you.

Here’s why:

In a recent article by the Vancouver Sun mentions … “the State of Entrepreneurship in Canada, describes entrepreneurship as a powerful force driving innovation, productivity, job creation and economic growth.”

Starting a direct sales business gives you full control when it comes to your economic growth. You have the power to create opportunities for yourself instead of waiting for someone else to give you a job. Or dependent on someone else to tell you how much you can earn.

In another article the USA Today featured an article on direct sales businesses as recession-proof jobs.

Why is it recession-proof? Because during economic troubles, people turn to direct sales as an additional source of income. Being your own boss is the only way you can control your economy.

You determine how much you want to earn. A direct sales business is a vehicle that allows you to control your economy.

This is a powerful concept and not always easy to grasp if you don’t understand the entrepreneurial mindset. Your income potential is unlimited as an entrepreneur. It will require dedication, commitment, and willingness on your part.

Depending on what your goal is with direct sales it’s a business model that’s adaptable to any lifestyle. You can potentially earn a hundred dollars a month or thousands. Your success is entirely up to you.

If you have a desire to create your own financial security ... take a look a direct sales business opportunity. It's a small investment with huge potential for someone who is ready and willing to change their lives.

'til next time,

Janette

P.S. If you are interested in starting a direct sales business and using the internet to build your business. Get my FREE Report and learn how I attracted over 100+ prospects in less than 6 months.

Wednesday, September 8, 2010

Direct Sales Tips for Sponsoring Quality Recruits to Your Business Opportunity

There are two things you need to do in direct sales: selling and sponsoring. Sound simple right? There's a saying, in order to achieve your dreams, you have to help enough people achieve theirs.

If you want to sponsor quality recruits to your direct sales business then it's best to start with understanding a critical component of this business and that is: direct sales is a relationship business.

The quality of the relationship matters when it comes to making a sale or sponsoring a new recruit into your business. Knowing this, you would think networkers are better at forming relationships. Instead, too many of them constantly "pitch" the products or opportunity online and offline rather than learning how to "source" and find quality recruits to sponsor.

Did you know that 70% of customers leave because they didn't like the human side or lack thereof of doing business with the prior provider? So yeah, relationship matters a great deal especially in a business like network marketing that depends on sponsoring to grow your business.

Here are some tips on finding quality prospects by sourcing rather than pitching:

These days, social media such as Twitter, Facebook, LinkedIn, are filled with business opportunity pitches and product promotions. I get that you're in sales and recruiting but pitching only cheapens the industry and annoys your followers and friends.

Instead, use social media to be social and connect with others, just like you would in person. Social media works best if you participate, retweet and syndicate other people's comments or articles, and use the opportunity to add to someone else's business. Offer something of value to your network of contacts.

Before a sale takes place or a recruit signing up with your business, you have to establish the like-ability and trust factor.

Now let's consider sourcing. Experienced entrepreneurs source for potential prospects by being likeable and trust worthy. The best way to become likeable is to help others. If someone asks a question on Twitter about blogging or internet marketing- offer some pointers. It's a powerful way to connect and build rapport in a cold market.

The reason why network marketers aren't good at sourcing is because it requires patience. Sourcing is not a one-way communication. When you're pitching- you are doing the promotion. When you're sourcing, you're actually taking the time to get to know your potential prospects and that takes time.

Relationship building takes time. The longevity and success of your network marketing business also takes time. If you want to make a quick sale or recruit one or two folks then pitching might work for you. But if you're serious about building a long-term successful and respectable business, learn to source and sponsor the right prospects to your business.

Remember, it's not the business opportunity or xyz ingredients in your product line, but YOU and how you treat people that matters before they even consider joining your business or buy from you.

'til next time,

Janette

P.S. For more internet marketing tips to grow your business, download my FREE ebook 9 Powerful Strategies for Turning Your Passion into Profit in the opt-in box.

Saturday, August 28, 2010

How to Add Affiliate Marketing to Your Direct Sales Business



I put together a short video on how to add affiliate marketing to your direct sales business. Affiliate marketing can be a great secondary source of income as you're building your direct sales business because there's zero cost to start, you can sell any product you want, and there are no monthly sales requirements. However, you can earn some money but to earn a substantial amount of money, you will need to market and promote it just like any business.

Watch the video now as I reveal some of my tips for getting the most with affiliate marketing and how to make money, including my top money making affiliate products :).

If you enjoy this video and find it helpful, kindly share on Twitter, Facebook, etc.

'til next time,

Janette

p.s. For more internet marketing tips for your direct sales business, be sure to subscribe to my weekly emails and get my FREE ebook.

Wednesday, August 11, 2010

Direct Sales Internet Marketing Tips

Some recent posts for you loaded with internet marketing tips for your direct sales, home-based business opportunity.

**Easy Tips to Getting More Leads
http://marketingdirectsales.com/2010/07/easy-tips-leads-direct-sales-business/

**Ways to Challenge Yourself in Your Direct Sales Business
http://marketingdirectsales.com/2010/08/direct-sales-success-ways-challenge-experience/

Head on over there to get more FREE tips :) ---> http://www.marketingdirectsales.com/

'til next time,

Janette

p.s. Remember to get my FREE ebook and learn how to generate leads without having to bug your friends and family!

Wednesday, July 21, 2010

5 Ways to Use Article Marketing to Build Traffic for You Direct Sales Business

Article marketing is one of the most effective ways to build traffic to your blog or website. Bloggers have been using this strategy because it’s a tried and true tactic. With hundreds of article directories to submit your articles to such as Ezine and GoArticles, submitting articles establish yourself as someone who is knowledgeable in her niche market, builds credibility, creates awareness for your personal brand, and the best part is that article marketing really works.
Here are 5 ways to use article marketing to effectively grow your direct sales business opportunity:

Benefits of article marketing

#1 Brand yourself, build credibility and expertise.
#2 Free advertisement, build backlinks and boost traffic to your site.
#3 Article syndication from other people re-using your articles and sharing them on their sites.
#4 Build a list of prospects, sell products, or sponsor more recruits.
#5 Article marketing when done properly will benefit your business.

Focus on using intriguing headlines containing keywords that your readers would search for. Example: if you’re writing a review on anti-aging skin care products, it would be a good idea to have these keywords in your headlines as well as in the summary or top portion of your article.

Don’t talk about you or what your business is about. You’ll have an opportunity to share your bio in the resources/author’s box which is placed at the end of the article. This is where you’ll be able to include links to direct people back to your site.

The purpose of the article is to inform, share valuable information with your readers, and provide benefits to help solve their problems. The more helpful and valuable your article is, the more likely someone will visit your site to find out more about what you do.

If you’re starting out with article marketing, start with Ezine or some other top ranked article directories and check out the articles on those directories. You can learn a lot from how the articles are written and the format before you start yours.

Once you’re ready, post some articles on one or two directories before adding on more. It’s best to submit more articles on one high-ranked directory than submit your articles to a bunch of lesser-ranked directories. Your blog will benefit from leveraging a higher-ranked directory.

The beauty about article marketing is that you write the article once and it’s indexed on search engines such as Google and continues to be searched and used for a long time!

'til next time,

Janette

p.s. For more FREE tips on internet marketing for your direct sales business, get my free ebook 9 Most Powerful Strategies by leaving your email so you can download the ebook right away.

Thursday, July 1, 2010

What's New with Apriori Beauty for July?

In honor of 4th of July, Apriori Beauty is doing something that's never been done before. Apriori Beauty is giving away any FREE skin care (up to $99). Really! No strings attached.

Here are the details below. You definitely don't want to miss out on this incredible chance to score Apriori Beauty's all Natural and Organic best selling Skin Care!


Anti-Aging Upgrade Program liberates you from disappointing product results with a free upgrade to Celloxylin® anti-aging skincare from Apriori Beauty!

“Send us your tired, your poor anti-aging results ...” and we’ll send back a Celloxylin® skincare face product of your choice on us — up to a $99 value! All you pay is shipping and handling, $15.

Get your FREE skin care NOW. Be sure to complete the Claim Form on my website :).

MORE July Specials!

The Defense Juice is one of the favorite Apriori Beauty items. It's the first thing I take in the morning to give me an energy boost.

For July only- Save 20% on Lifeoxylin Cellular Defense Elixir
Regularly $80, only $64 (Item #050). Each one ounce serving equals 6 servings of fruits and vegetables.

Also, you get a FREE pack of 6, 1 oz mini Defense Juice. Take it on the go this summer, while on vacation, or share with others.

Have a great 4th of July.

'til next time,

Janette

Tuesday, June 29, 2010

6 Ways to Generate More Leads, Business and Income to Your Direct Sales Business

Everywhere you look online there’s a sleuth of training systems on how to make money, how to tap into the newest and greatest information product, and it’s tempting to buy everything you see. But the truth is, the fundamental principles of business have always remained the same. These are basic business principles that apply to all businesses.

-Your business needs leads and customers.
-Your business needs to sell more products to your existing customers, new customers, and earn repeat businesses.
-Your business needs to be profitable.

So how do you achieve these criteria? Here are 6 ways to generate more leads, business and income to your business:

#1 Target market

You can’t sell everything to everyone. You’re a small business owner and not Wal-Mart. Focus on niche and personalization. Develop an ideal customer profile and serve their needs. If you’re selling anti-aging organic skin care products, profile people that care, worry about aging and conscious about using eco-green products.

#2 Deliver outstanding service

You have to set yourself apart from other direct sales distributors. Unless your business opportunity is the first and only company with a particular product (highly unlikely), you need to provide outstanding service to your customers to gain their business. One of the best ways is to provide outstanding service and value to win them over.

#3 Focus on benefits

Too many direct sales distributors focus on features. For example, our company is the first to launch xyz product. Our company is the only one with xyz ingredients. These are features of your company. When you focus on benefits, you’re letting your prospects know how they will benefit from using your products. Your customer is only thinking about how your products or services will benefit them.

#4 Become internet savvy

You have to be savvy with all forms of marketing, especially with internet marketing. Whatever medium you choose as your main marketing strategy, whether that’s blogging or a website, be sure to provide value and share relevant content that benefits your potential customers. You don’t need to spend thousands of dollars but incorporate internet marketing strategies that are time and cost effective. If you’re not online, people can’t find you.

#5 Attract leads

Finding customers is becoming harder than ever without a strategy. You can no longer go after prospects. You can’t spam them with unsolicited email offers about your products or opportunity. It’s too easy to hit the delete or unsubscribe button. There are millions of blogs, websites and products to choose from online. Give people a reason to want to consider yours. You’ll have more success if you use “teaching” methods to attract people to you.

#6 Broaden your income streams

Direct sales distributors no longer have to rely on their sole opportunity for income. With the ease of tapping into the internet, there are so many ways to broaden your income streams. The easiest is to sell other people’s products (affiliate marketing). It’s free, no monthly requirements, and you earn whatever you sell. It’s a great way to add a secondary source of income while building up your direct sales primary business.

'til next time,

Janette

p.s. If you're in direct sales and struggling to get leads, get my FREE ebook 9 Powerful Strategies for Turning Your Passion into Profit by subscribing via email.

Monday, June 21, 2010

Is Direct Sales for You? What You’ll Need to Know to Achieve Success in Direct Sales

It’s never been easier to start your own business whether it’s direct sales or selling hand-made sterling silver jewelry on Etsy, the internet offers unlimited opportunities for budding entrepreneurs. If you’re willing to hustle and have the motivation, you can set up an online storefront for dirt cheap or even free with a blog.

Whatever business you choose, your business needs to have an online presence. You need to get onboard with internet marketing and be proficient with internet marketing to have any chance of achieving direct sales success.

Here’s what best selling author Corey Perlman of eBoot Camp says about internet marketing: “No matter what type of business you’re in, you must have an effective, user-friendly web site and a powerful search engine presence to be able to thrive in today’s complex and competitive marketplace.”

Technology that used to cost thousands of dollars is affordable for everyone. You don’t need thousands of dollars to set up a customized website because there are hundreds of quality free Wordpress themes to choose from.

In fact, you can even start a free blog using Blogger just like Janette Skincare Direct Sales Blog. If you’re not sure if blogging is for you, starting with a free one with Blogger is an excellent choice.

If you’re not sure where to start, I recommend checking out www.copyblogger.com. A ton of free resources on blogging and copywriting. You can also download my free ebook: 9 Powerful Strategies for Turning Your Passion into Profit with a blog by entering your email on the sidebar >>>

For additional recommended products on internet marketing for direct sales, visit Marketing Direct Sales for even more free tips.

If you have access to a computer and internet, there’s no reason why you can’t start a business online and start leveraging the power of the internet and start attracting business to you. The question is more of will and desire rather than lack of resources.

The biggest challenge for most budding entrepreneurs is finding the time. You don’t need a lot of time but you do need at least an hour or two a day where you’re 100% focused on doing activities that are related to building your business.

This takes discipline and a firm commitment. This also takes giving up watching an hour or two of your favorite TV shows or other past time hobbies.

But if you have the will and desire to become an entrepreneur, you must find a way, otherwise your ideas will be just ideas and there are plenty of great ideas people in this world. It’s the do-ers that become successful entrepreneurs.

If you are interested in starting a direct sales business and join a team that’s dedicated to helping you achieve and prosper with internet marketing, check out my website >>> Apriori Beauty

'til next time,

Janette

p.s. If you find this article helpful, kindly share. As always, share your thoughts or leave me a question in the comment area. Thanks so much!

Thursday, June 3, 2010

Why Blogging is the Perfect Marketing for Direct Sales Consultants

Why blogging is the perfect marketing for direct sales consultants is because it’s practically free to start a blog. A blog is your storefront. It allows you to offer valuable, knowledge-based info that your prospects can use and prosper in their business. People are hungry for knowledge and a blog that offers useful content is a magnet.

Think of a regular retail store. An eye-catching display magnetizes potential customers to a store. I’ve been known to buy a few items off a display.

Similarly, a blog with valuable content that benefits your readers, will attract them to your storefront. Make your blog “storefront” a noticeable attraction on the web.

Marketing strategy
As a marketing strategy, a great blog gets indexed on search engines, picked up by webmasters, syndicated by other bloggers, and gets lots of comments. To this end, blogs rule because it travels through so many different platforms i.e. Twitter, Facebook, LinkedIn. And it doesn’t cost you anything except for your time.

Producing a great article is the equivalent of doing the work once and reaping the rewards a long time thereafter. Meaning, one great article gets indexed permanently on Google, linked to, shared by other readers, and can potentially spread far and wide on the internet.

Essentially, it works just like direct sales because you can leverage a blog through different media outlets that gets syndicated by numerous readers which attracts even more readers.

The success of a blog not only attracts prospects to your direct sales business opportunity but opens doors for additional opportunities such as affiliate marketing, joint ventures, and other opportunities.

Age of Google
Since we are living in the “age of Google” to borrow Vanessa Fox’s new book title: Marketing in the Age of Google, every business owner including you as a direct sales consultant is affected by the search marketing culture. With the right targeted keywords, your prospect can find your content from a Google search.

With the ease of starting a blog such as getting a domain name, web hosting, can you think of a better platform that costs practically nothing with the potential of attracting a constant flow of leads to your business?

Strut your stuff
A blog is your voice that communicates to a wider audience your expertise and positions yourself as an expert in your business. It’s the best form of marketing- passively marketing your business that’s based on providing value first. By adding more value to your prospects’ lives, your blog magnetizes them to your store, just like a traditional storefront with a snazzy display.

For direct sales consultants, now is the time to position yourself with an online presence and a blog is a must-have. Not only a blog is the perfect marketing but the internet is truly blossoming with unlimited opportunities. More people are using internet to search and find what they need, NOT less.

Janette

PS If you're just starting out with blogging- I highly recommend ProBloggger's 31 Days to Building a Better Blog. It's only $19.95! Darren Rowse is the EXPERT on blogging. Click here to view more details

Saturday, May 15, 2010

Free WAHM Directories to Promote Your Direct Sales Opportunity

Here are some good places to advertise your direct sales business for free. Link exchanges are a good way to build traffic to your blog or website and free advertisement in your target audience.

If you’re starting out in direct sales, you want to promote your blog to as many online sources and directories as possible. Since most people starting out are on a shoestring budget, always look for ways to get more traffic to your blog.

In addition to link exchanges with direct sales and WAHM directories like the ones below- submit your blog to RSS directories, blog directories, niche directories, social media marketing i.e. Facebook and Twitter and be active on as many forums as possible.

You want to use these platforms not to sell your products or opportunity but to create visibility for you and your business. Before anyone will buy from you or join your business opportunity, they want to feel like they know you and trust you, and being all over the web is social proof that you are serious about being in business.

Here are more internet marketing tips for your direct sales and work at home business.

The WAHM Shack

Free advertisements via link exchange. There’s a free classifieds where you can post your business opportunities, sales, specials, and so forth.

WAHMS That Blog

WAHM Buds

Add WAHM Buds link to your site and then contact the blog owner to request a reciprocal link exchange.

Holistic WAHM Directory

Mommy Blogger Directory

Sunday, May 2, 2010

How to Use a Gravatar to Brand Your Direct Sales Business Opportunity

If you’ve been blogging or on the web long enough, you may have noticed those profile pictures whenever you see a comment. It’s called a Gravatar. What’s great about having a gravatar is that it’s in sync with other logs.

Meaning, once you have a picture of you uploaded to Gravatar, whenever you leave a comment on a blog, a picture aka your gravatar automatically shows up by your name. A gravatar is globally recognized that works from site to site … pretty cool isn’t it?

It’s free to get a gravatar and here’s how to use a gravatar to help brand your direct sales business opportunity.

Gravatar Sign-up

1. Go to Gravatar and sign up for free.
2. When you get a confirmation through your email, just follow the link, and set up your account.
3. Upload a picture of you and save it.
4. It’ll take about 5 minutes to activate.
5. To test it out, feel free to leave a comment on my blog after a few minutes, and you should see a profile picture of you.

Why do you need a gravatar?

You don’t necessarily need it but if you’re planning on commenting on blogs, it’s a great way to brand you. Plus, it’s free!

Remember, my goal is to help you brand YOU first and having a gravatar helps people to put a name to a face. If you comment often in your niche market i.e. direct sales blogs, this will re-affirm the know, like and trust, with your prospects.

When it comes to internet marketing, it’s even more important that your prospects connect with you, so don’t use a picture of your company logo. It’s your gravatar, not your company.

If you’re incline to do so, grab yourself a gravatar, and be sure to leave a comment so I can see what you look like. Feel free to also leave a comment on my other blog and share your business under Share Your Business and get some link love to your blog or website.

Thursday, April 22, 2010

Are You Using Forums to Build Relationships for Your Business?

As with any online networking, it’s all about building relationships. If you’ve been reading my blog, you know I hold value and content marketing in the highest regard.

Adding forums to your online marketing mix in addition to Twitter, LinkedIn, and other social networking platforms, will further expand your contact base. How I use forums on a daily basis is devoting 30 minutes without any distraction. Meaning, I log in, participate, and make a point to wrap it up after 30 minutes. Do this every day and you will quickly see a positive return on your investment.

How you attract people’s attention and start building relationships with them is you. You are the platform and it matters a great deal the quality of your engagement. If you’re using it just to promote your products or get people to join your business opportunity, you will see very little results, if any.

You will gain more friends and eventually business if you use these platforms to connect with people and add some value to their business. The best way to use these forums is to let your signature do the marketing while you focus on engaging with others, without promoting your products or business opportunity!

Here are 5 free sources of traffic to promote your blog or website:

Better Networker

Better Networker is a high quality site with some of the most successful network marketers in the business like Mike Dillard. On a side note: my business has experienced a huge spike since I’ve started learning from him.

In addition to an active forum, there are a ton of useful information on network marketing in general. It’s a fantastic resource!

Ryze

Ryze is one of the early networking sites. It’s free to join and there’s also a paid membership that allows you to network with additional members. Although start with the free membership. You can set up a profile and start building a network within Ryze. WIN is a good group with active members that are very helpful.

WAHM

WAHM is one of my favorite forums with a lot of active members and lively discussions on a daily basis. Unfortunately you won’t be able to have a personalized signature until you’ve contributed at least 30 posts. The fastest way to get the 30 posts is to introduce yourself and replying to other threads. Keep it short so you can quickly build up the 30 posts to get a personalized signature. Your signature is your free business promotion tool.

Sales Moms Forum

It’s similar to WAHM. Again, lots of active members and another good forum. There’s a nice section on local expos and online events. Before you invest your time in any forums, make sure to participate in a discussion that’s the most current. You don’t want to add to a discussion from 6 months ago.

The Wahm Zone

The Wahm Zone is a little different from WAHM and Sales Moms Forum. You can exchange a link with the site and submit articles. If you’re starting out and want to get the most traffic for your blog, article submission is one of the most effective ways to get a backlink to your blog.

So there you have it, five free sources to get more traffic to your blog. Check out these sites too: MLM Forum, Warrior Forums, and Ning.

How are you using forums to build relationships for your business? Would love to hear your comments, questions in the Comment section.

Tuesday, April 13, 2010

6 Quick Tips To Get Your Direct Sales, Home Party Plan Business on Google

For many direct sales, home party plan consultants starting out, knowing where to advertise your business online can be a challenge. If you’re a new consultant on a budget, here are 6 places to advertise your business for free. I’ve had good results with a few. Besides the fact that it will give your direct sales or home party plan business indexed on search engines like Google, it’s a great opportunity to get your name and business online, on a budget. You can always upgrade to a premium listing if you notice that a particular site generates quality traffic for you.

First thing first: make sure you’re able to use your company’s logo and your company’s name in the advertisement. Some companies have strict rules as to what you can and cannot promote in the ad. Be sure to check in the back office under policies and procedures before you start.

1. Merchant Circle

Merchant Circle is more than an advertisement. It’s a merchant community with these features: rate your favorite merchant, answer questions similar to Yahoo Answers, or add merchants to your network.

For example, if you’re in a skin care business, you can provide answers to questions like what’s a good skin care product for acne prone skin? You can even create a blog, newsletter and import your existing email list to generate a weekly or monthly newsletter and add a coupon to attract new customers, or offer to give away free skin care samples.

2. Link Referral

I’ve had good amount of traffic coming from LinkReferral. The concept built around LinkReferral is similar to network marketing and direct sales. That is, you’ll get the most out of your link if you review other sites and refer sites, and they review yours and refer yours, and so forth. There’s also the forum to network although I haven’t participated in it so I can’t vouch for the quality. I also like the notifications from LinkReferral whenever my site has been viewed or referred.

3. Hoobly

I like Hoobly’s clean format and ease of posting. There aren’t any bells or whistles like Merchant Circle but my ad consistently shows up on search engines and that meets the overall objective.

4. Oodle

Oodle is a lot like Craiglist where you can advertise but also buy and trade. The categories are diversified from real estate to buying tickets for sporting events. Oodle also offers services in other countries like Canada. If you have events or upcoming announcements i.e. product launches or product gatherings, consider placing an ad in this section.

5. Usfreeads

You can try Usfreeads however I found it a bit challenging navigating my way around that you might want to opt for the paid listing.

6. Craigslist

Craiglist is a household name so I don’t need to say much. If you’re posting a job, there’s a fee. Instead, consider using the event or class section especially if your company has upcoming events or if you’re hosting a coffee meet and greet in your area and want others to join you. Although I don’t know what sort of interest you’ll get but maybe worth a try?

Like with any free advertisements, it usually attracts a number of suspicious web sites. But if you want online exposure, get indexed in search engines, it’s wise to leverage these high ranking web sites to give your business some online visibility. And with any advertisements you incorporate, be sure to track it using Google Analytics or another service that you prefer, and see where traffic is coming from. You can always tweak it, or upgrade to a paid listing if you find one that consistently drives traffic to your web site.

This is just a partial list of places to advertise. If you have others you’d like to share with our readers, please share in the Comment section. Happy posting!

Also: remember to subscribe to my blog by RSS or by email and get more online tips.

For more success tips to attract quality leads to your business not offered on this blog, visit Marketing Direct Sales.

Tuesday, April 6, 2010

Not sure which skin care is right for you? Check out these top skin care review sites

Finding the right skin care products for your skin type can be so challenging and if you’re using the wrong products, your skin will show it. I know because my skin is so temperamental since motherhood that there were times my skin’s temper tantrums were worst than my kids. Luckily, these days you don’t have to see a dermatologist and pay the big bucks to get diagnosed for minor skin problems. From WebMD and other skin care review web sites, the answers are within your reach. You will probably have to try several samples first to find the skin care products that work the best for your skin type but I think it’s worth your time if you want clear and healthy looking skin. Who doesn’t?

These top three skin care product review web sites are loaded with valuable information. From DIY (do it yourself) skin care to learning the basics of skin care 101, you will be in good “skin” as you search for the right skin care products for you.

1. Smart Skin Care

I really like Smart Skin Care because it’s an independent site that reviews products by consumers AND the web site does not sell any particular product. You won’t find ads, banners on this site, instead lots of relevant skin care information. There are articles on skin care research, skin care news, skin care forums and even a DIY skin care. If you’ve got the time and an interest in making your own products, you can download a DIY kit. There are reviews on direct sales, network marketing products i.e. Aloette as well as retail brands like Clinique and Proactiv.

2. Skin-care-reviews

Skin-care-reviews is also a good skin care site with a ton of articles on how to treat acne, women’s and men’s skin care issues, anti-aging and natural skin care and even skin care recipes to make your own products. I’m not that motivated to make my own but if you’re willing to try it, be sure to let me know if the recipes are effective or not. Like the above site, there are a lot of great articles and the information is listed on the right hand side of the web site.

3. Skin Care Resource Center

Similar to the first two, Skin Care Resource Center also offers a lot of great skin care articles with tips on anti-aging skin care products and the latest in skin care news but also a section just for men (yeah, they use them too). You can sign up to get the latest news and trends on skin care and tips for DIY at home. And if you love free samples, there’s a list of places that you can get free samples.

If the free samples on Skin Care Resource Center isn’t enough for you or don’t work out for some reason, be sure to get a free 5-day all natural and organic skin care products HERE. Who doesn’t like free samples?

If you have other skin care sites that you love, share it with our readers under the Comment section.

Tuesday, March 30, 2010

Gain More Customers by Offering Free Product Samples

Recently I came across a product I wanted to try before I buy. So I contacted the sales rep and she explained the products, its ingredients, and so forth. She informed me the company doesn’t offer samples however any purchase I make from the website comes with a 30-day, no hassle, money back guarantee. Fair enough I said. But I was thinking: is it that much work to assemble the samples yourself? When it comes to general products like personal care and household products, people are already using another product that's probably working just fine for them. So if you want to redirect someone's spending and gain new customers, offer people free samples of your products, especially to a prospect that asked you for it!

It wasn't that I was unwilling to spend the $20 on the product. It was more about making sure I can use the product without experiencing an allergic reaction. And truthfully, I'm not the type to return a product. It's inconvenient to package it up, drive to the post office, and pay for returning the product. Unless the return is super easy like Netflix or paid by the company like Zappos or Sephora, the product ends up in my trash.

But more importantly, the moral of the story is that I kinda felt like I was given the brush off. Maybe she was an inexperienced sales rep. Or maybe it was her company’s protocol in how they handle sample requests. Whatever the reason, I couldn’t help thinking, I was a hot prospect who just turned cold. The truth is it’s not even about the actual samples but the way the situation was handled. Product samples are a dime in a dozen and I could easily get free samples elsewhere.

Most companies are eager to let potential customers try before they buy because it’s an effective form of gaining a new customer. If you make a purchase at Sephora, a beauty online store, you get to choose several free samples of your choice. Email marketing services like Aweber and Constant Contact offer free trials up to 60 days because they know it’s easier to attract new customers with this offer.

Now, I’m not saying I haven’t made an online purchase without trying samples first or unwilling to. The moral of the story is that when you have someone contacting you with an interest to try your products, not only do you have a hot prospect, but you have a qualified prospect. This is especially an important lesson for direct sellers because the lifeblood of your business is generating leads. Experienced direct sellers know that one of the most effective forms of recruitment is to recruit their best customers into their business so you always start with having a satisfied customer first.

If the situation were reversed, I’d take the time to assemble the products, even if my company doesn’t have ready-made samples. The upside is huge and I’m not even thinking about the one time sale of a $20 order. I’m talking about the potential to build a long-term relationship with my customer.

Why do suppose a company like Zappos spends little money on advertisements? Because the majority of its business comes from their repeat, satisfied customers. Happy customers are more likely to make future purchases and they tell people they know. Zappos is all about customer service- it’s a customer driven company that happens to sell shoes, is the way Tony Hsieh puts it.

Regardless of what product you’re selling- a $20 vitamins or a $40 skin care product, understand that what people want most besides a quality product is to know their time and business is being valued and appreciated. Even if your company doesn’t have ready made samples available, make them up yourself. Do your best to get and retain customers by giving them an opportunity to try before they buy. It's one of the most effective ways to gain new customers!

Have you had a similar experience? Leave your comments or questions in the Comment section.

Friday, March 26, 2010

More Internet Marketing Freebies to Help YOU with Your Direct Sales, Network Marketing Business

My latest project is working on a blog that will expand on how to use internet and attraction marketing to build a successful direct sales, network marketing, or any home business, online. I'm hearing too many people say they've run out of leads or they just don't want to bug people they know to help them promote their business by hosting home parties for them. I hear ya!

My new blog MarketingDirectSales will offer much more bells and whistles with internet and attraction marketing techniques that are proven and used by some of the most successful internet, network marketers in the business! I will share some of those secrets with you.

Not to worry as this blog will continue to be active and have all direct sales and marketing tips that you've come to enjoy and refer to.

So, if you feel like checking out what's to come on my new blog, here's my latest article:

Are You Building a Direct Sales Empire or Babysitting Your Team? at MarketingDirectSales.

Tuesday, March 23, 2010

6 Tips to Syndicate Your Blog Content via RSS Feed

If you have a blog, start syndicating your blog content via RSS feed (really simple syndication), for your loyal readers to subscribe to. It’s a powerful way as a blog owner to promote your blog’s RSS feed and for your readers to get updated news quickly. Let’s say you’re in direct sales or in a business that offers new products or special discounts only available to your blog subscribers, your blog content will be delivered faster via RSS feed. More people are getting their news via RSS because it’s convenient and a time saver to get all their important news in one place.

This is especially convenient for people who follow multiple websites. Instead of visiting each site, subscribing via RSS delivers the content to them in one place via a feed reader. Bloglines is a popular feed reader as well as Google Reader and there are many others to choose from. If you’re a blog owner and not using RSS feed to promote your blog, here are 6 easy tips to get started:

1. Burn an RSS feed using Feedburner. Feedburner will also socialize your feed and deliver content to Twitter automatically whenever you have new content.

2. You can also socialize your feed to LinkedIn, Facebook, BlogCatalog, Bloglines, Technorati, and social bookmarking sites.

3. Submit to RSS feed directories. There are free and paid ones. Feedagg.com is one of my favorites. Most of them is as simple as entering your blog’s RSS feed url. If you’re going to use a paid submission directory, make sure that it’s reputable and submissions are being reviewed by real people.

4. Submit to major search engines like Google, Yahoo, MSN and so forth. On my Google Reader, I can see my blog feed as well as others that I’m currently subscribed to.

5. Submit to niche social networks like Ning.com.

6. Ping it everywhere you can. The more you ping the more traffic is generated for your blog.

I have to admit I’m a fan and subscriber to multiple RSS feeds. I also see a huge potential in terms of search engine rankings by promoting my blog RSS feed. That said, there’s always a possibility that your readers might feel the need NOT to visit your blog often because they’re already getting the updates through their feed reader. Certainly something to ponder so I did some digging and came across a blog at Problogger addressing this.

What are your thoughts on this? What are some ways that you can encourage your readers to visit your blog in addition to subscribing to your blog feed? Be sure to leave your thoughts under the Comment section below. If you like this, click the RSS icon to subscribe via RSS.

Friday, March 19, 2010

Are You Overlooking Work-At-Home Forums and Groups?

Experienced direct sales, network marketing, and business owners know that the success of their business is all about marketing. Work-at-home, direct sales, network marketing forums and groups can be an effective platform as an add-on to your overall marketing efforts. My post: You Can’t Brand YOU if You’re Promoting Your Company’s Replicated Website attracted numerous comments on my blog, work-at-home forums, and groups on LinkedIn that I participate in. Here’s how I use forums and groups to attract comments on my blog and build an audience without directly promoting my business.

Even if you have the best blog or products but if no one knows how to find you, which means no one knows about you, then you might as well be in business for yourself. Starting a blog is just the first step. Besides churning out value-added contents, promoting your blog will require time and commitment on your part, because you need to ping it everywhere you can.

In addition to promoting your blog to Twitter, LinkedIn and Facebook, I recommend checking out forums and groups. You’ll find a ton of them on Google, Yahoo, Facebook, LinkedIn, and Ning which has a huge network of groups! Keep in mind that there are more groups than active members so don’t jump in right away but lurk around and see if it offers the quality of interaction that you’re looking for:

Do the members engage with one another?
Do the members offer helpful tips?
Or are they just promoting their products and business opportunity?

Here’s how to search for forums: topic/forum i.e. direct sales/forum. Within forums, you can advertise your business where appropriate however, keep in mind that other direct sellers are doing the same thing.

Personally, I would approach forums and groups as you would social networks. That is, you’re looking to meet new people and make virtual friends. Approaching it from a business opportunity or selling your products is not an effective way to meet people and you’ll find your messages ignored. If you’re new to a forum, participate by answering questions, or responding to comments. Once you’re more comfortable and have connected with some people on a regular basis, you can begin to share your blog posts that offers tips that other direct sellers can use to enhance their business.

In fact, I’ve found sharing topics that are helpful to fellow direct sales business owners, have resulted in frequent traffic visits to my blog, comments, followers on Twitter, and personal emails. None of my posts have anything to do with my company products or business opportunity! The more you share your knowledge, the more likely others will want to connect with you. Besides, if other direct sales folks are only focused on promoting their business, your value-added contribution to the forum or group will only enhance your visibly, and will surely create curiosity.

Marketing your brand will take time and loads of patience. Just remember that if you’re sitting back and doing nothing then you’ll get nothing. As Gary Vaynerchuk says in his book Crushing It “anything is better than zero” and everything starts with one. If you find forums and groups isn’t your thing, check out LinkedIn Answers. You might enjoy helping others by answering their questions.

As always, share your thoughts with us by leaving a comment in the Comment section.

Wednesday, March 17, 2010

Energizing Your Business With Spring Cleaning

I'm very excited to have Jeanette Eleffe with Focused Vitality as our guest blog this week! Focused Vitality is about helping you with Success, Happiness & Spunk for your life, career, and business!

Spring is traditionally a time when we get busy spring cleaning our homes. This is the season of renewal, pastel colors, blue skies and sunshine. Let’s review these traditional spring activities and apply them to our businesses!

General cleaning – What needs to be “cleaned up” in your business? Where do you need more elbow grease or a stronger detergent in order to make your business sparkle? When my house is clean and organized I feel good, creative and inspired; when my business feels clean I feel those things a hundredfold! This is a perfect time to do an inventory of your business to determine what needs to be cleaned: Marketing plan? New money goals? Redefine your target market? You name what needs to be cleaned.

Getting Rid of Clutter – Clutter and disorganization have a way of making you feel more disorganized and overwhelmed. What a timewaster; wading through clutter to find something! Where is there clutter in your business? What is causing you disorganization? What are you losing by this clutter? What will you gain by eliminating this clutter? Make a spring resolution to rid your business of one piece of clutter today.

Cleaning the windows – Oh I love clean windows! To be able to see clearly outside without streaks and marks is very gratifying. Imagine the window is the lens that you use to view how you run your business. What beliefs are you holding onto that keep your windows dirty and unclear? (Example: “I believe that making sale calls is being a nuisance!”) Change your view and change your beliefs to something positive that supports your vision for you a successful business. (Example: “I love helping people feel better about themselves when I show them my products.”) You have the window cleaner in you hand and you can choose to change the view!

Rearranging your wardrobe – Out with the cold-weather clothes and in with the spring and summer colorful threads! Where in your business do you want more color, more comfort, more dancing? What new tools or resources do you need? Visualize yourself in your favorite vacation outfit. Make this dream vacation come true this year. Create it through being successful with your business.

Repot the plants – The houseplants love new soil, fertilizer, and a bigger pot to stretch their roots into. What do you want to stretch into? Where do you want to grow? What kind of flower are you? Grow your own garden and give yourself flowers! Perhaps it is time to do some repotting of your business so it can grow too!

These are great questions to use in the spring cleaning of your business. Use them for some self-reflection and continue to support yourself and grow into the marvelous Energized Woman that you are!

Happy Spring!

Fondly Focused,

Jeanette Eleff
Focused Vitality
Be sure to visit Focused Vitality for additional tips and resources.

Tuesday, March 9, 2010

You Can’t Brand YOU If You’re Promoting Your Company’s Replicated Website

Last month, I blogged about direct sellers and network marketers need to set up their own blog or website that is separate from their company’s replicated website. Here’s my original post

If you’re new to direct sales, network marketing you may not know the importance of setting up your own blog or website because I certainly didn’t. One of the main reasons why you need to consider setting up a blog (besides the fact that it’s relatively easy to do), is that it gives you the freedom to promote YOU. It’s your opportunity to tell potential prospects why they should partner with you. It’s your opportunity to talk about your company’s products and opportunity, if you choose to. It’s your opportunity to showcase the things you’re darn good at which you can’t showcase on a replicated website.

Your company’s replicated website is a generic website that has the same content and is given out by the hundreds and thousands to distributors. It's beautifully designed, no doubt, with important info about the company and products, however it's not about YOU.

Google, Yahoo and other major search engines index content. The more original the content, the better a blog or website, will be ranked. I could go on and on about why you need to have a blog. But if I haven’t talked you into the importance of starting a blog or website to brand yourself just yet, perhaps this article by Bill Hartzer will shed some light for you. The article specifically discusses the importance of search engine optimization for network marketers. Definitely check it out and share with your team!

As always, would love to hear your thoughts. Select Read More at the end of this article and leave me a Comment.

Search Engine Optimization and Network Marketing: How to Get More Leads

Monday, March 8, 2010

Repeat after me: Direct Sales is Selling NOT Sharing

Now that I've got your attention ... here’s the real scoop on what it takes to succeed in direct sales: recognize that you’re in the business of selling and sponsoring. It’s called direct SALES, not direct SHARE. When I tell people that I love to shop at Trader Joe’s, I’m sharing because I’m not being compensated. But if I tell them about my company’s amazing skin care products, I’m sharing with the intention of selling, so my motives for sharing is completely biased. Sharing and selling is not the same.

Why do you suppose people are uncomfortable even when they’re told to “share” their love for the products? Because deep down they know they’re selling. If they’re just sharing, they wouldn’t feel uncomfortable doing it, because we share our favorite restaurants, movies, and things all the time, without any discomfort.

Let’s be honest here, direct sales, network marketing, is a sales job, and it takes work if you’re planning on making a good income as a consultant. You’re in the business to sell products and sponsor people. Those are the ultimate end goals. However, selling is more than just saying, hey would you like to buy our best selling eye cream, or we’ve got the best compensation plan? Experienced direct sellers and network marketers know that selling takes time to sift through prospects, asking open-ended questions to pre-qualify their prospects, and evaluating their prospects to see if they’re really interested. You don’t have a prospect until someone has an interest in your product and is willing to pay for it. But before you can even begin the selling process, you need to learn the necessary sales and marketing skills. Mastering sales and marketing is an art and takes people years and years to learn it and top distributors never stop learning. They are constantly fine tuning this art form by reading and working on their personal and professional development.

So, the next time you have the urge to share your products, remind yourself that you’re in the business of selling, and if you’re still using the sharing tactic with no success, it’s time to pick up some books and learn the art of selling and marketing. Last time I checked, I couldn’t find a book on how to share but there are plenty on how to sell and market your business

As always, would love to know what you think. Click on Read More and leave me a Comment.

Monday, March 1, 2010

What’s Holding You Back from Becoming a Linchpin? Highlights from Seth Godin’s New Book

It seems like every time Seth Godin writes a new blog post or comes out with a book, we stop and listen to hear what he has to say. There’s a reason why he’s considered a genius by many. As an avid reader, I’ve read a lot of books and lately, I’ve found the new books to be the same old material, but regurgitated, and repackaged, and are somehow more expensive. Seth Godin’s new book, Linchpin, is worth every penny of my hard-earned money. In fact, I’m so moved by it that I’ve dedicated this post on how to be inspired and become a linchpin.

What is a linchpin? It’s somebody in a company or an entrepreneur that’s indispensable. They’re not indispensable because you can’t find someone to replace the mechanics of their job because you can teach anyone to plug in numbers, follow instructions, and so forth. What Seth’s referring to is that a linchpin is someone who is creative, imaginative, who’s able to see and seize opportunities, and someone who creates value in the work they’re doing. It’s what many great athletes have in common too and what separates a champion from a great player. In tennis, it’s more than just talents, but how you respond in those crucial moments determines whether you win or lose.

In this economic climate, your job can be replaced by someone else that can do the same thing probably better than you can but for a lot less money. You can teach someone to punch in numbers or how to do a PowerPoint presentation but it’s a lot harder to teach someone to become an artist. “Be an artist” according to Seth is what it means to be a linchpin. I thought he was suggesting that I hit the nearest craft store and pick up painting but be an artist refers to getting fired up and become emotional about the work you’re doing. Master your craft in whatever business or work you’re in, be different, be unique, and create value in everything that you do. That’s being a linchpin!

When you’re reading this book, Seth challenges you to re-train your lizard brain that has been wired to be resistant and to be afraid. This book will inspire you become a linchpin. It’s for employees, entrepreneurs, teachers, parents, and whatever business you’re in, you will be inspired by his words.

Leave a comment below and share your thoughts with us. More importantly, how do you become a linchpin in your direct sales business so that you’ll stand out from the rest?

Monday, February 22, 2010

How to Use Google Alert for Your Business

I stumbled upon Google Alert while reading The New Influencers by Paul Gillin. Google Alert is one of those once quiet hidden gems but now a lot more people are using to keep track of what's being said about their business as well as what's going on, on the web, based on the parameter of keywords that you set on your Google Alert.

For example, I use Google Alert to keep track of any news, topic, basically any keyword which starts with Apriori Beauty. Google picks up whatever it has indexed with the keywords and deliver the Alert directly to my Google Gmail. Brilliant!

Here is an example of what came up recently on my Google Alert for Apriori Beauty (it happened to be one of my posts :)):

Google Web Alert for: apriori beauty

WHAT is Apriori Beauty? WHY Apriori Beauty?
The Apriori Beauty story begins with a unique individual ... Apriori Beauty is the last chapter in Candace's network marketing career. ...
Have you heard of Apriori Beauty? The company launched in the summer of 09 and founded by Candace ... Apriori Beauty http://www.aprioribeauty.com/ic/stoll ...

Why is this tool effective?

It helps me to keep track of not only of my own posts to make sure that search engines like Google is indeed indexing my hard work, and it also helps me to be in the loop of what my fellow Apriori Beauty consultants are doing to promote their business. And, it gives me insight on what sort of conversations are taking place about my business. As Paul Gillin, author of The New Influencers, stated in his book "social media is about conversation marketing". This "conversation" goes beyond keeping track of my fellow AB pals but there is conversations taking place in forums, beauty, skin care, business opportunity blogs relating to Apriori which can be highly valuable. If you don't know what your target market is looking for, talking about, then you're not part of the solution. For example, recently there was an Alert and I clicked on the link which takes me to the beauty forum and I was able to check out all the conversations about Apriori i.e. the products, the opportunity, and so forth. It's a good opportunity to chime in and be a part of the conversation.

Another way to look at Google Alert is a tool that's available for free for you to use. My motto is, if it's free and it has potential to help grow your business, why not take advantage of it? I have a ton of Google Alerts set up and it's one of the things I look forward to daily.

As always, feel free to share by Retweeting, email, or share on Facebook.
If you use Google Alert and find it highly useful for your business, do leave a comment and share with our readers. This blog is all about sharing :)

Tuesday, February 16, 2010

9 Reasons You Need Social Media by Stuntdubl

Happy Monday!

This is a great article from Stuntdubl. I like it so much that I've decided to include a link so you can read the entire article directly from the blog itself. I shared it on Twitter today and through emails received such great responses so it's now on my blog. If you're in direct sales or really, any kind of business these days, you've got to have an online presence and use social media marketing to drive traffic and leads to your business. Your competitors certainly are and these are free and takes minutes to sign up so why wouldn't you embrace additional tools to build your business? It's another free avenue to promote your business.

Enjoy this terrific article and leave a comment and let me know what you think. Feel free to Retweet and share with others.

Sunday, February 14, 2010

Online Marketing Tips for your Direct Sales Business, Part 2

In my last post, I gave you some tips on how to drive more traffic to your website. First of all, set up a free blog or website in addition to your company's replicated website. Blogger is an easy blog to set up and you can start blogging right away. Since it's owned by Google, Google will automatically index your blog. A huge plus. There are others like Wordpress, Typepad. I like Blogger for its simplicity and a good start if you're a beginner. If you don't know where to start, take a look at mine, or look at other blogs in your direct sales business i.e. competition to see what you like or don't like about those blogs.

Content
You've probably heard that content is king when it comes to blogging. Don't worry about jazzing it up too much at the beginning with banners and too much graphic. It's distracting at best. Focus on the meat of your blog which is your content. Be sure to use good keywords in your title post and blog title. If you're posting about your business opportunity, instead of using the word skin care which is a generic word, you may consider adding in your company's name. For example, Apriori Beauty is an all natural and organic skin care business opportunity. Focus on some niche topics that you're passionate about and share valuable tips that your audience can benefit from. Don't use the blog just to promote your business. I love helping others start their own green direct sales business opportunity using online marketing so my content is focused around this topic in addition to promoting my business.

Register
Submit your blog site to search engines like Yahoo, Technorati, Digg and Pingomatic, so your blog gets indexed quickly. Comment on other blogs is a great way to get your name out in the bloghosphere. I've connected with a couple people that found me through a comment I left on a blog!

Social Media
With millions of blogs, don't expect anyone to know your blog exists. Don't be discouraged if it seems awfully quiet. Start by sharing with people you know and through social media sites like Facebook, Twitter, LinkedIn. I'm asumming you're on those sites if you are looking to build an awesome online business. I'm stressing again that's these are free, so why wouldn't you want to create more visibility for your business!

There are so many books that can go into much greater detail than I can possibly share through my blog so get to the nearest bookstore, and devour as much as you can on this topic. You will be a pro and blogging in no time.

Finally, once you start a blog, be consistent. Post at least once a week to have a real chance of being picked up on search engines. Google and Yahoo love blogging because of original content and frequent updates.

If you have cool tips to share with your fellow direct sellers, would love to hear your comments below. I will mention your name in my next post to those who are kind enough to contribute.

Tuesday, February 9, 2010

How to Increase Your Direct Sales Business Online with these 5 Easy Tips

I'll be sharing 5 tips, one tip for the next 5 weeks because it's so long. If you’re in direct sales, chances are you’ve signed up with a company that teaches you how to gather a list of your "warm market" which entails your friends, family, co-workers, church members, and so forth. Basically, it’s a list of people you already know and they know of you, to a degree. That’s why it’s called a warm market list. There is nothing wrong with this list as it’s a good list to start generating a list of potential customers and recruits into your business. After all, your sister will certainly buy a product from you, right? However, if you’re looking to build a substantial income opportunity or plan on being in your direct sales business for the long haul, you really need to expand on this list, and start networking with a lot of people in order to build a successful business. Let’s think about this, if you were to open a retail storefront, you wouldn't rely on selling only to your friends and family, unless you have other means to pay for rent and other expenses. It's just not possible to operate that kind of business long term. In direct sales, it’s even more vital that you look to expand your warm market because you don’t have a storefront that people can easily drive to, to learn more about your services or products. You are relying on your personal efforts to promote your products and business opportunity. So how do direct sellers expand on their warm market list once they’ve approached everyone on that list? Here are 5 easy tips every direct seller needs in order to expand their business online.
 
1. If you don't already have a Facebook or Twitter, sign up for one or both. First of all, it’s free! As bestselling author, Gary Vaynerchuk says in Crushing It! "It's free communication. That in and of itself has value and you should take advantage of it". There are a lot of social networking sites to join. Whether you choose Facebook, LinkedIn, or Twitter, it doesn’t matter. What matters is the level of your consistency and value added contribution. Be genuine and balance your participation with business updates as well as personal updates. Be a real person. Remember that no one’s going to join your business opportunity if they don’t feel like they know you, like you, or trust you, so start with a genuine interest in getting to know them first. Would you agree?

Monday, February 1, 2010

Monthly Updates & Direct Sales Tips!

These blogs have excellent content …

1. mlmblog.net Stay updated on current events in direct sales/network marketing.
2. Chris Brogan. One of the very best experts on social media!
3. Jackie Ulmer. Lots of tips/resources for direct sellers.
4. Jenfongspeaks
5. Julieannjones

Tip: If you’re not ready to set up a blog just yet, commenting on blogs is a great way to start. Be sure to provide a link back to your website.

What’s New with Apriori Beauty?

Apriori is continuing to grow at an impressive rate. When I joined, there were about 700 consultants and that was only a few months ago. There are currently 4000 consultants and counting. Most companies don’t grow at this rate unless you have outstanding products, an experienced management team, and leaders in the field. It is truly inspiring for me to see how Apriori is changing skin and lives!

There are a lot of exciting things to look forward to if you are considering a business opportunity with Apriori Beauty. I am especially excited about the new pharmaceutical grade chemical peel that Candace Keefe developed with the support of Dr. Lisa Karamardian, an OB-GYN. Here’s a brief except from my Apriori Beauty colleague Christine Casey in Oklahoma. With the support of Dr. Lisa Karamardian, an OB-GYN who hears the aging concerns of women on a daily basis, Celloxylin MD products will help "put control of how a woman feels in her own hands." No needles, no knives, just advanced innovative products that replace expensive medical procedures”.

If you’re interested in trying this chemical peel right in the comfort of your home without the hassle of having to go see a dermatologist, be sure to sign up on my website as a free client. There’s a terrific update from Candace Keefe too on my website. Click HERE

What’s new with Me?


I can’t believe it’s February already! It truly feels like I was ringing in the new year with my daughter who insisted on banging pots and pans to celebrate the new year. Celebrating the new year is indeed what I’ve been doing. January was a terrific business month for me with Apriori Beauty and it is my goal to continue the momentum heading into February. I’ve been busy and committed to fulfilling my goals set for 2010. One of them is to be constantly and consistent writing for my blog and building my business. In addition to using this outlet to continue building my Apriori Beauty and other income producing hobbies (see my sidebar), I hope to provide valuable direct sales/business tips for my fellow direct sellers, like you, so we can all benefit. I’ve found one of the best ways to expand your contact base is by sharing your knowledge with others. In addition to emailing tips to you ladies via email, I love social networking sites such as Twitter.

With social networking, it can dominate your time if you don’t use it wisely. As direct seller expert Jackie Ulmer wisely shared, be conscientious of your time on these social networking sites. Are you being productive or just “Facebooking” what you had for lunch. Of course, that doesn’t mean you spam your friends every chance you get with business opportunity either. Keeping a balance between business and personal updates is recommended. Along the way, be sure to provide valuable content for your audience. There are a ton of books on how to get started on Twitter and Facebook. Free content is everywhere, just Google it and you will surely find what you’re looking for, or don’t hesitate to shoot me an email. I’d love to hear from you. There are so many ways to promote your business for free so take advantage of them! If you’re not ready to blog just yet, start with Twitter, as it’s a micro-blogging site and be sure to follow me and I will follow you back @janettestoll.

As always, please stay in touch, forward along this blog to your fellow direct sellers if you think the content is helpful to them, and please share anything cool you find online as I’d love to post it on my blog. Remember, check my blog often as I’ll be updating even more tips/resources!

Tuesday, January 26, 2010

Did You Know from Apriori Beauty


Beneficial Beauty from Apriori Beauty

In today’s market, the demand for anti-aging skin care continues to grow rapidly. While baby-boomers look for new methods to slow aging and reduce the appearance of lines and wrinkles, a younger generation is increasingly seeking out preventative anti-aging strategies to help them look younger longer. Topically applied products are undeniably an important tool for supporting skin appearance, structure, and function. And while incredible advances in anti-aging technology are making skin care products more and more effective, for many people, fighting the clock is a loosing battle. Why? No matter how many potions and lotions we spread on our skin, the single most important – and BASIC – step in maintaining healthy, beautiful skin is taking care of it from the inside out! In this Did You Know, learn how Apriori Beauty's Lifeoxylin Cellular Defense Elixir can help you live a healthy and beautiful life!

Thursday, January 21, 2010

What is Apriori Beauty?


What is Apriori Beauty?

INTRODUCING LIFEOXYLIN™ + CELLOXYLIN™

The Internal + External Cellular Age Advantage
Apriori Beauty offers a systemic approach to beauty with products targeting internal + external anti-aging at the cellular level. Two product lines, Lifeoxylin and Celloxylin work together to create and sustain a Nutrient Reservoir™ to prolong cell life and defy aging. Lifeoxylin is the life-oxygen link for protection and prevention on an internal cellular level via the Cellular Defense Elixir. Celloxylin is the cell-oxygen link for protection and prevention on an external skin surface level via a comprehensive line of skin, treatment and body products. The production of oxidants, together with the ability of cells to respond to oxidative stress is intricately connected to aging and lifespan and is a focus of the Cellular Age Advantage system of products.

Apriori Beauty also offers an in-home skin treatment that compliments and intensifies the benefits of this age-defying system. Aging never looked so beautiful!

Why Apriori Beauty?

BEAUTY THROUGH PURE PRODUCT INNOVATION
The two key words in Apriori Beauty's product philosophy are "pure" and "innovation." Every product formulation is pure, meaning it is free of toxic, controversial and unnecessary ingredients, including:

Zero SLS or SLES
Zero parabens
Zero synthetic fragrances or dyes
Zero harsh or toxic chemicals
Zero animal ingredients or testing
Each product is also developed with only organic, performance and natural ingredients that produce results. Every product is also innovative. First of their kind, patent-pending technologies embrace each product line, including natural delivery and natural preservative systems. Each skin care formulation is also Dermatologist-tested and pH correct.

Curious to learn more?

Visit my website by Clicking here
and sign up as a free client and get your free 5-day skin care sample to try before you buy.
Why not give it a try?